Supply refers to the
willingness of producers to provide a given quantity of output at a
given price. Such willingness reflects the production function of
each firm inclusive of technology, the cost of inputs and the
revenue received for its output. All things being equal ‘The Law of
Supply’ is operative, i.e., the higher the price the greater
the supply, the lower the price, lower the supply. There is
therefore an upward sloping supply curve. Why? As we will see: the
Law of Diminishing Marginal Product.
The
Firm
In Industrial Organization,
the firm is located in four dimensions. First, buyers and
sellers exchange of goods and services in markets – geographic,
commodity-based and/or virtual, e.g., Ebay. Second, a
firm or enterprise is any entity engaging in productive activity -
with or without the expectation of profit. This includes profit,
nonprofit and public enterprise as well as self-employed
individuals. All enterprises have scarce resources and are
accountable to shareholders and/or the public and the courts. A
firm or enterprise is defined in terms of total assets and
operations controlled by a single management empowered by a common
ownership. Third, an industry is a group of sellers of
close-substitutes to a common group of buyers, e.g. the
automobile industry. Fourth, a sector is a group of related
industries, e.g. the automobile, airline and railway
industries form part of the transportation sector. Often ‘sector’
and ‘industry’ are used interchangeably, for example - the
biotechnology industry or sector.
In the standard model of
market economics, a.k.a., Microeconomics, a firm is a
technical unit engaged in the production of one or a group of very
closely related commodities. In theory, it is a single product firm
with the entrepreneur as a surrogate for a decision-making
hierarchy. It is the study mainly of external behavior and internal
cost analysis, i.e. it not about business management.
Furthermore, profit maximization is the only goal of the firm.
Production Function
In symbolic logic the
production function of
a firm is:
(7) Q = g (K, L, N)
where:
Q = output
g
= some function reflecting ‘know-how’ in combining factors to
produce into outputs
K = capital
L = labour
N = natural resources that
can be enframed and enabled to serve human purpose.
The production function is time sensitive.
However, the short- and long-run in economics is measured not in
chronological time but in functional time, e.g., how long it
takes to build a new plant. Thus the long-run in the restaurant
industry is chronologically shorter than in the steel or nuclear
industries but both are functionally the long-run in their
respective industries. There are three types of time periods. To
graph in two dimensional space only K and L are considered.
Very Short-Run
In the very short run, or what Marshall called
‘the market period’, output is fixed. All factors of production are
fixed – labour, capital and natural resources. The very short-run
supply curve is vertical and does not change with price. An example
is the farmers’ market where produce is brought into the city from
the farm for sale. No more produce is available. What is on hand
is all that can be sold, no matter price.
(8) Q = g (K, L)
where
K, L & Q are all fixed
Short-Run
In the short-run at least one factor of
production is fixed, generally capital plant and equipment. More or
less labour and natural resources can be employed and output
increased or decreased.
(9) Q = g (K, L)
where
K is fixed
L is variable
Q is variable
With capital fixed and labour
variable in the short run we can graph the production function as an
'S' shaped curve. Initially as labour is added its
marginal product increases up to about 2.5 units in the graph
(increasing MPL) and then it begins to decrease from 2.5
up to 6.5 units (diminishing MPL) becoming zero at the
peak of the curve and then turns negative (negative MPL).
No profit maximizing firm will expand by hiring more labour if total
output is decreased, i.e., beyond the peak of the production
curve. There are, of course, some firms such as
State owned companies in China that are not profit maximizers but
rather employment maximizers.
Why does MPL eventually decline and become negative.
The simple answer is that capital is being spread thinner and
thinner among more and more workers reducing their marginal product.
In addition more and more workers means increased congestion and
complexity. This is called the law of eventually diminishing product
which has significant implications for the costs of a firm as output
rises. It parallels the law of eventually diminishing
utility in Consumer Theory, i.e., eventually the marginal
utility of a good declines and becomes negative, too much of a good
thing makes you sick. The marginal product of labour, i.e., the
additional output generated by employing one more unit of labour is
measured by the slope of the production function. The average
product of labour, or the average output of all workers, is measured
by the slope of a ray, i.e., straight line, from the origin
where it intersects the production function. It should be
noted that some rays will intersect the production function at two
points. At each of these two points marginal product is the
same. As will be seen this has significant implications for
the shape of the marginal and variable costs curves of a firm,
specifically their 'U' shape. As will be seen, if we know the
cost of labour we can calculate the marginal cost of an additional
unit of output and the average variable cost of any given level of
output.
Long-Run
In the long-run all factors of production are
variable – capital plant & equipment, labour and natural resources.
(10) Q = g (K, L)
where
K is variable
L is variable
Q is variable
As noted previously modern
microeconomic theory began with demand and the constrained
maximization of utility by the consumer demonstrated using
indifference curves and budget constraint. Initial attempts to
explain production adopted the same basic mechanism with one
important change: measurement of output is cardinal. That is we
can, unlike utiles, count the exact number of units being produced.
The firm thus wants to maximize output
(Q):
(11) Q = g (K, L)
The firm, however, faces a constraint: the cost
of inputs or factors of production. In symbolic logic, this cost
constraint is:
(12) C = PKK + PLL
where
K = capital
L = labour
PK = price of
capital
PL = price of
labour
Assuming all factors are infinitely divisible
then different levels of Q can be produced using different factor
combinations. This generates an isoquant a curve representing a
constant level of output all along its run (R&L
8A-1; M&Y 10th
Fig. 8.2). The slope
of the isoquant is the marginal rate of technical substitution (MRTS)
of capital for labour maintaining the same Q. In symbolic logic it
is
(13) MRTS = MPK/MPL where
MPK = marginal product of capital
MPL = marginal product of labour
There are theoretically an infinite number of
isoquants rising to higher and higher levels of output (R&L
8A-2). They are
convex to the origin (opening away) due to the Law of Diminishing
Marginal Product which states that as one factor is given up in favour of another eventually marginal product of the increasing
factor will decrease.
While the firm wants to maximize Q it faces a
cost constraint. For a given cost a maximum amount of capital or
labour can be bought illustrated by the intercepts of the x- and
y-axis. Its slope is the relative cost of the two factors or in
symbolic logic is:
(14) Cost Ratio = CL/CK
As with the budget constraint price ratio by
convention the cost ratio is the inverse of the slope of the
resulting cost constraint curve. The curve shows all combinations
of K and L that can be bought for a specific cost (R&L
8A-3; M&Y 10th
Fig. 8.2). Maximum Q
for a specific cost is achieved where the cost constraint just
touches or is tangent to the highest attainable isoquant. At that
point, the slope of the cost constraint equals the slope or MRTS of
the isoquant.
(15)
MRTS = MPK/MPL
= 1/(CL/CK)
and
(16) MPK/CK
= MPL/CL where
dollar-for dollar the
marginal product of an additional unit of L is equal
dollar-for-dollar to the marginal product of an additional unit of K
Expansion Path
As with consumption and the Income Consumption
Curve, if we relax the cost constraint while holding factor prices
constant, a new cost constraint with the same slope (1/CL/CK)
is created and a new equilibrium established. Repeating this
process a locus of point is created all of which satisfy the
equilibrium conditions (MPK/CK
= MPL/CL) forming the expansion path
for the firm (M&Y
10th
Fig. 8.18).
This initial attempt to plot the supply curve of
the firm was judged inadequate for the simple reason that factors of
production especially capital are not infinitely divisible but
rather ‘lumpy’ particularly in the short-run. A new approach was
required that focused on the short-run behavior of the firm.
Factors of Production
Before considering how to derive the supply curve of a firm it is
appropriate to consider the inputs to the process. Factors of
production or inputs are the ingredients used by a firm to produce a
good or commodity. Traditionally there are three capital, labour
and natural resources. Their meaning has, however, evolved over
time. My summary of the evolution of the production function
follows description of factors of production as
Exhibit 1 (below).
Capital
The concept of capital has mutated and expanded through the history
of capitalism. To the Mercantilists of the 17th century, capital
was gold, silver, land and slaves. To the Physiocrats of
pre-Revolutionary France, it was the surplus generated by
agriculture. To the Classical School of the late 18th and early
19th centuries, it was the surplus resulting from specialized
physical plant and equipment combined with the division and
specialization of labour. To the Neo-Classical School of the late
19th and 20th centuries, it was financial capital. To Bohm-Baverk
and the Austrian School, capital was historically embodied labour
produced through ‘round-about’ means of production (Blaug 1968,
510-11). How to measure such embodied labour has never, however,
been satisfactorily answered (Dooley 2002). Today, when economists
speak of capital, they may refer to cultural, financial, human,
legal, physical, social or other forms expressed as a stock existing
at a given moment in time. For our purposes, however, capital is
restricted to physical plant and equipment and its equivalent
financial value.
Labour
Labour, unlike capital, has been subject to definitional reduction
rather than expansion. It has been subject to capitalization rather
than humanization as a factor of production. Thus education and
training add to the stock of ‘human capital’, something
ideologically alienated from labour and subject to managerial
control as a corporate or national asset. Similarly,
entrepreneurship and management have become detached from labour
even though separation of ownership from control – public or private
- makes the manager an employee or agent, not a principal or owner.
In effect, labour becomes warm hot bodies applying muscle not brains
doing what it is told. Effort is organized according to a division
and specialization of labour (brawn) determined by a specialized
class of employee called management (brains). In fact there are
three forms of Labour - (i) Productive, (ii) Managerial & (iii)
Entrepreneurial.
(i) Productive
Productive workers are those on the shop floor actually producing
goods & services. They are concerned with output. Their knowledge is
technical and specialized to a given industry or firm. In effect
they combine codified and tooled with personal knowledge (memory and
reflex) generally learned on the job in the Anglosphere. Their
knowledge involves making something or making something work. In
this sense the competitiveness of a firm or nation “depends not only
on sensible decisions about what to do, but on the availability of
the skills that are required to do it” (Loasby 1998, 143).
(ii) Managerial
Management, among other things, means “a governing body of an
organization or business, regarded collectively; the group of
employees which administers and controls a business or industry, as
opposed to the labour force”. It also means “the group of people who
run a theatre, concert hall, club, etc” (OED, management, n, 6). The
role of management is to make available the means (inputs) so that
production workers can perform their tasks and then to market and
distribute the output. In many ways management is like a
choreographer, music or theatre director. This sense of modern
management is caught by Aldrich:
Thus the total operation is a performing art with blueprints for
score or choreography, the difference being that in this
technological case neither the co-ordinated performances (ballet) of
the skilled workers nor the finished product is put on exhibit
simply to be looked at, contemplated. It is a useful performing art.
Its value is instrumental.” (Aldrich 1969, 381-382)
Similarly, according to Schlicht, it is:
the fit of the organizational
elements, rather than the elements themselves, that characterizes a
firm. Just as the quality of an orchestra performance cannot be
adequately measured by the average quality of the performances
achieved by the individual instruments, but depends crucially on the
way the instruments are played together, so the productive value of
a firm - as opposed to a set of individual contracting relationships
- emerges from the quality that has been achieved through mutually
adjusting the various activities that are carried on. (Schlicht
1998, 208)
One crucial characteristic of the firm is custom including tacit
understandings of entitlements and obligations between productive,
managerial and entrepreneurial workers. This constitutes part of
what is commonly called ‘the corporate culture’ for which, on a
day-to-day.
(iii) Entrepreneurial
With the notable exception of firms like Microsoft (Bill Gates) and
Walmart (Sam Walton), most modern corporations do not follow an
original founder/owner but rather a ‘hired gun’, or business
entrepreneur. The word ‘entrepreneur’ comes from the French entre
meaning ‘between’ and prendre meaning ‘to take’. The English
‘middleman’ retains this original sense. During the Middle Ages and
Renaissance, European traders (especially from Venice and Genoa) ‘middled’,
at high risk, between foreign suppliers, e.g. of silk and spices
from the Turks, and final consumers in northern Europe. Today the
term usually refers to someone who sees and seizes an economic
opportunity or a market opening or gap. This may take the form of a
new product or of servicing an existing market in a new way. In
both cases a high degree of creativity and risk-taking is implicit.
In this regard, the first English usage of ‘entrepreneur’ was in
1828 meaning “the director or manager of a public musical
institution.” Today we would call this ‘an impresario’. In fact,
it was not until 1852 that entrepreneur took its modern meaning of
“one who undertakes an enterprise; one who owns and manages a
business; a person who takes the risk of profit or loss (OED,
entrepreneur, a, b).
Entrepreneurial knowledge is intuitive in seeing and taking
advantage of invariants and affordances in a market that others do
not see. It involves seeing and realizing a vision of future
markets, products and opportunities. Ignorance is the opposite of
knowledge, i.e., want of knowledge. The non-rational way of
entrepreneurial vision was called ‘animal spirits’ by Keynes (Keynes
1936, 161). Like some ancient priest-king, the entrepreneur ‘knows’
the future and leads his people (investors, managers, workers and
consumers) into it – right or wrong - to success or failure. In a
manner of speaking, prophets today seek profits, not souls.
Ideally, this highly valued form of pattern recognition works best
as “informed intuition” (Jantsch 1975). All available information,
knowledge and opinion is explicated but then an intuitive, inductive
judgmental vision is conjured up. In a sense, the business
entrepreneur or CEO has assumed the mantle of the Western Cult of
the Genius joining the artist, inventor and scientist.
Natural Resources
At first glance, natural resources have no
relationship to knowledge. By definition, they exist as John Locke
said in “the State that Nature hath provided” (quoted in
Dooley 2002, 4). They are just part of the environment until the
knowing mind recognizes them as useful. Thus oil lay in the ground
virtually untapped until invention of the internal combustion
engine. Just as we recognize a tool by its purpose (M.
Polanyi 1962, 56), we similarly identify natural
resources by the human ends we attribute to them. At a given point
in time a naturally occurring substance is seen as nothing but an
environmental feature. Take a pathway through the jungle one day
and you see a large rock outcrop. The next day, with new knowledge,
the same path leads not to an environmental feature but to a bauxite
deposit that can be converted into aluminum. It has become a
toolable natural resource. Yet it itself has not changed, one day
to the next, rather new knowledge allows us to see it in a different
light. This ‘changed way of seeing’ is captured by Loasby when he
writes:
Menger begins by
arguing that an object becomes a good only when someone discovers
how to use it to satisfy some human need. Goods are endogenous,
created by new connections between human need and physical or human
resources; and their value is derived from the need which each of
them serves and - crucially for this paper - from the knowledge that
it can serve this need and also the knowledge of how it can be made
to do so… The creation of goods, and of technology, rests on the
creation of knowledge, and therefore on previous uncertainty - or
indeed sheer ignorance.” (Loasby 2002, 6)
Today the most striking example of how new
knowledge transforms environmental features into toolable natural
resources is biotechnology. While advances in analysis and
sequencing now allow researchers (and hence firms) to experiment
with known genetic command codes to build new drugs, enzymes,
pathways, proteins et al, the reality is that the raw material for
biotechnology is life itself – everywhere and every when. Nature is
much older and more experienced in designing command codes under a
wide range of environmental conditions than emergent biotechnology.
Accordingly Nature has become the object of search by the biotech
industry for novel code. This search is called ‘bioprospecting’ and
takes two forms: ethnobiology and ‘original research’ which is
self-explanatory. For our purposes, however, we will restrict
factors of production to capital and labour.
Exhibit 1
Evolution of the Production Function
Exemplar Economy |
Sector |
Production Function |
Accreting Factors of
Production |
Spain
16th, 17th
to mid-18th centuries |
Primary
farming, fishing,
forestry & mining |
Y = f (K) |
K =
gold, silver, land &
slave labour |
England
late 18th to
mid-19th centuries |
Secondary
manufacturing |
Y = f (K, L) |
K = manufacturing plant
& equipment
L = division &
specialization of free labourers |
U.S.A.
late 19th to
mid-20th century |
Tertiary Services
communication, energy,
financial, transportation |
Y = f (K, L,
T) |
K = private financial
capital & limited liability corp.
L = organized labour
T = disembodied,
endogenous |
Japan
mid- to late 20th
century |
Government
|
Y = f (K, L,
T) G |
K = public & private
capitalization
L = automated labour
T = embodied, exogenous
G = government
coordinates public & private sectors through macro- &
micro-economic policies |
Global
late 20th &
early
21st
centuries |
Quaternary
copyright, patent,
registered industrial design, trademark, ‘know-how’,
trade secrets |
Y = f (K, L,
P, O, D) G |
K = knowledge capital
L = knowledge workers
P = physical technology
O = organizational
technology
D = design technology
G = national innovation
system ensures rapid commercial exploitation of
academic or pure research to grow GDP |
Total, Average &
Marginal Product
Assuming that at least one factor of production is fixed (usually
capital), the production curve for total output shows an initially
rising section that peaks and then declines if additional variable
inputs are added (R&L
7-1; M&Y 10th
Fig. 7.1).
No rational producer will go beyond the peak. Why does the curve
peak and then turn down? Congestion. With fixed capital plant and
equipment additional labour initially increases output but
eventually an additional worker simply gets in the way of other
workers and output actually declines.
As additional workers are added each contributes to output. If we
take total output at each level of employment we can calculate both
the average output per worker and the marginal or additional output
contributed by one more worker (M&Y 10th,
Fig. 7.2).
As can be seen, the addition of a worker initially increases the
average output per worker but then the average declines as the
marginal output per additional worker gradually declines following
the Law of Diminishing Marginal Product: the marginal product of
any input will eventually fall as the employment of that input
increases - assuming other factors of production are held constant.
The average product of labour can be calculated as the slope of any
line from the point of origin to the total product curve (M&Y 10th
Fig. 7.4).
Similarly, marginal product can be measured as the slope of the
total product curve (M&Y 10th
Fig. 7.5).
Cost
Opportunity Cost
Economic
choice involves how to satisfy infinite human wants, needs and
desires with scarce resources. It requires a choice between
alternatives, e.g., a
pensioner choosing food or medicine. The choice of the best alternative
means the next best alternative is not chosen. Put another way, the
cost of choosing one possibility is the next best alternative foregone.
This is called ‘opportunity cost’. All economic costs are opportunity
costs even those not expressed by market prices.
While
for convenience one usually measures opportunity cost in dollars it
actually involves real alternatives foregone. Thus for a firm,
the opportunity cost of producing (OCP) a good (and therefore opportunity
cost of employing factors of production) is the next best alternative action.
There are two components to a firm’s OCP : explicit and implicit costs.
Explicit costs are paid directly in money; implicit costs or opportunities foregone
are not paid directly in money (even though
measured that way). Explicit costs include direct payment for factors of
production, e.g. in the case of labour,
money cost or wages are generally equal to their OC. Implicit costs include
the implicit cost of physical capital, inventories and the owner’s resources.
(MBB
10th Ed.
Fig. 7.1; P&B not displayed; R&L 13th Ed not displayed)
Fixed, Variable &Total
Assuming one factor of
production is fixed (usually capital) then we are in the short-run
and can identify three types of costs measured in three different
ways.
In the short-run a firm can produce different levels of output but
only by varying variable inputs. Accordingly the firm has three
distinct types of costs:
i - fixed costs associated with the
fixed factor of production - usually K but in the knowledge
industries often L or 'the talent'. Fixed costs must be paid no
matter the level of output, i.e. even if the firm shuts down
fixed costs still have to be paid;
ii - variable costs associated with
variable factors of production - usually L. Variable costs rise and
fall according to how much of the variable factors are employed.
The higher the level of production, all things being equal, the
higher the variable costs; and,
iii - total costs that include all
fixed and variable costs or TC = TFC + TVC (R&L
7-2; M&Y 10th
Fig. 8.6).
Average, Marginal & Total
In turn, for each type of cost at every level of production, average
costs can be calculated:
i - Average Fixed Cost (AFC) = fixed
cost per unit output (M&Y 10th
Fig. 8.7).
AFC will decline as output increases as the fixed cost is spread
over a larger and larger level of output;
ii - Average Variable Cost (AVC) =
variable cost per unit output (M&Y 10th
Fig. 8.8).
The distance between the AVC curve and the TC curve will tend to
narrow as output increases because AFC declines as output increases;
and,
iii - Average Total Cost (ATC) = fixed
(AFC) + variable (AVC) cost per unit output (M&Y 10th
Fig. 8.9).
In turn, for each level of production, marginal cost can be
calculated from the additional cost associated with one additional
unit of output (M&Y 10th
Fig. 8.10).
Average total and marginal cost can also be calculated from the
total cost curve. Average total cost can be derived from the slope
of a straight line or 'ray' drawn from the origin to any point on
the total cost curve (M&Y 10th
Fig. 8.123).
Marginal cost can be derived from the changing slope of the total
cost curve itself (M&Y 10th
Fig. 8.13).
Marginal cost (MC) will initially decline as output increases but
eventually, assuming at least one fixed factor of production, the
Law of Diminishing Returns sets in and marginal cost begins to
rise. The MC curve will cut the average cost curve (AC) at its
lowest point. Thus as long as MC < AC then AC falls; when MC = AC
then AC will be at its minimum; when MC > AC then AC will increase
(R&L
7-2; M&Y10th
Fig. 8.14).
Using the one fixed factor cost function, the long-run cost or
expansion path of a firm is considered to be the sequence of
short-run (SR) scenarios for varying scale of plant and equipment
(M&Y 10th
Fig. 8.15).
In each SR scenario the scale of plant and equipment increases but
during that period plant and equipment are consider to be fixed.
The result is a set of average cost curve for each scale of
production. An envelop curve can then be drawn representing the
long-run (LR) minimum average cost at each level of output (M&Y 10th
Fig. 8.16).
The question remains as to when this series of SR scenarios
becomes the LR.
Supply Curve
The question remains: How much output will a firm be willing to
supply given its cost constraints? Put another way: What is the
firm's supply curve? This depends on how much the firm can get for
its output, i.e. the price or revenue it receives per unit (R&L
9-4; M&Y 10th
Fig. 9.3).
Shut Down
If a firm cannot earn at least enough to cover all of its variable
costs then in the short run it will shut down. This occurs at point
B where marginal cost is equal to minimum average variable cost.
This is called the 'shut down point'. If a firm earns a price
higher than B it can cover all of its variable costs and some of its
fixed costs and it will stay in business. Put another way, the firm
will maximize profits by minimizing losses.
Break-Even
In the long run, however, a firm must cover all costs - fixed and
variable - or it will go out of business. This occurs at point D
where marginal cost is equal to minimum average total cost. This is
called the break-even point. At this point all factors of
production - including entrepreneurship - are fully paid their
opportunity cost. If the firm receives a price higher than the
break-even point then it will earn economic or excess profits. Thus
the supply curve of a firm is the marginal cost curve above minimum
AVC (shut down point) in the short-run and above minimum ATC
(break-even point) in the long-run.
It is important to appreciate that the price or revenue a firm
receives applies to each and every unit of output it sells.
Accordingly it will produce to the point at which the cost of the
next unit of output (MC) equals the price or marginal revenue (MR)
it receives for that last unit. In effect, a firm earns a profit on
each previous unit (if the price or revenue is greater than minimum
AVC or minimum ATC in the short- and long-run, respectively). A
firm thus maximizes profits (or minimizing losses) by producing at
the point where price or marginal revenue equals marginal cost of
the last unit of output.
(17) MR = MC
From the resulting cost
function we can determine
the supply curve of the firm,
(R&L
9-5)
i.e., how much it is willing to produce at each price. The
supply curve is the marginal cost curve of the firm above the
shut-down point in the short-run. If the firm cannot earn enough to
cover all its variable costs, it shuts down. The curve will in the
short-run be upward sloping reflecting the Law of Supply: the higher
the price, the greater the supply; the lower the price the smaller
the supply.
In the long-run, firms can adjust
the size of their plants
(R&L
9-11)creating a series of short-run average and marginal cost curves.
The long-run average cost curve is made up of an envelope of the
minimum points of the short-run average cost curves. In the case of
increasing return to scale industries at some point the most
efficient plant size is achieved where long-run average cost is
lowest. At this point optimal scale is attained and the short-run
marginal cost curve, in effect, becomes the long-run marginal cost
curve.
Elasticity
Elasticity refers to the
sensitivity of one variable to a one percentage change in another.
Price elasticity of supply
refers to the percentage
change in the quantity of a commodity supplied compared to a one
percentage change in its price. The amount supplied can increase:
i) more than
proportionately, i.e. elasticity is greater than one - at the
extreme a horizontal supply curve is perfectly elastic - a small
increase in price results in a large change in the quantity
supplied;
ii) proportionately, i.e.
elasticity is equal to one (unitary elasticity); or,
iii less than
proportionately. i.e. elasticity is less than one (inelastic)
- at the extreme, a vertical supply curve is perfectly inelastic -
any change in price results in no change in the amount of the
commodity demanded or supplied.
Technology
The production function assumes a given level of ‘know-how’, i.e.,
how to transform factors of production into goods. Blithely, we
call a change in such know-how as ‘technological change’. But what
do we mean by technology?
The word ‘technology’ entered the English language only in 1859
deriving from the Greek techne meaning Art and logos
meaning Reason, i.e., reasoned art. It was Karl Marx,
however, (1818-1883) who produced the first true philosophy of
technology combining ‘the means of production’ with a humanist
critique rather than simple glorification of Victorian progress. It
is important to realize that the technological imperative drives
Marxian analysis. Class warfare is collateral damage. This Marxian
connection tainted reception of all subsequent philosophies of
technology especially in the English-speaking world or Anglosphere.
Arguably, it was the work of Martin Heidegger (a purported Nazi)
specifically his 1954 essay ‘The
Question Concerning Technology’ that finally led
in 1983 to founding the American Society for Philosophy and
Technology (Idhe
1991, 4). Please see the journal,
Techne.
Physical technology, to paraphrase Heidegger, is the enframing and
enabling of Nature to serve human purpose. In Economics, however,
technology involves much more than physical technology.
Creative
Destruction & the Solow Residual
In 1942, economist Joseph Alesoph Schumpeter published
Capitalism, Socialism and Democracy. Schumpeter, like Marx,
considered technological change the driving force of capitalism and
human society in general. For Schumpeter
creative destruction is the:
… process of
industrial mutation - if I may use that biological term - … that
incessantly revolutionizes the economic structure from within,
incessantly destroying the old one, incessantly creating a new …
Creative destruction is the essential fact about capitalism. It is
what capitalism consists in and what every capitalist concern has
got to live in. (p.83)
… Every piece
of business strategy acquires its true significance only against the
background of … the perennial gale of creative destruction; it
cannot be understood irrespective of it or, in fact, on the
hypothesis that there is a perennial lull. (pp. 83-84)
From this observation, and other evidence, Schumpeter concluded that
the Standard Model of Market Economics missed the point.
Competition was not about long run lowest average cost per unit
output but rather about innovation and surviving the perennial gale
of creative destruction.
In 1962, economist Robert Solow published “Technical Progress,
Capital Formation and Economic Growth” in the American Economic
Review. In it he presented what is known as the Solow
Residual. It begins with a symbolic equation for the production
function: Y = f (K, L, T) which reads: national income (Y) is
some function (f) of capital (K), labour (L) and
technological change (T).
Technological change in the Standard Model of Market Economics
refers to the impact of new knowledge on the production function of
a firm or nation. The content and source of that knowledge is not a
theoretical concern; what matters is its mathematical impact on the
production function.
Over the last hundred years, depending on the study, something like
25% of growth in national income is measurably attributable to
changes in the quantity and quality of capital and labour while 75%
is the residual Solow attributed to technological change. Yet we
have no idea of why some things are invented and others not; and,
why some things are successfully innovated and brought to market and
other are not. The Solow Residual is known in the profession as
‘the measure of our economic ignorance’. It is why I became an
economist. In what follows I consider the manifold economic meaning
of technology.
The effects of technological change in the orthodox model can be
broken out into two dichotomous but complimentary categories:
disembodied & embodied and endogenous & exogenous technological
change. And at the very edge of orthodoxy are two neologisms not
yet integrated into the disciplinary lexicon: enabling and
disruptive technological change. I will examine each in turn.
Disembodied/Embodied Endogenous/Exogenous Disruptive/Enabling
Implicitly disembodied technological change dominated economic
thought since the beginning of the discipline. It refers to
generalized improvements in methods and processes as well as
enhancement of systemic or facilitating factors such as
communications, energy, information and transportation networks.
Such change is disembodied in that it is assumed to spread out
evenly across all existing plant and equipment in all industries and
all sectors of the economy. It is what Victorians would have called
‘Progress’.
Also implicitly, the concept of embodied technological change traces
back to Adam Smith’s treatment of invention as the result of the
division and specialization of labour (1776). It refers to new
knowledge as a primary ingredient in new or improved capital goods.
The concept was refined and extended by Marx and Engels (1848) in
the 19th and by Joseph Schumpeter in the 20th century with his
concept of creative destruction (1942). No attempt was made,
however, to measure it until the 1950s (Kaldor 1957; Johansen
1959). And it was not until 1962 that Solow introduced the term
‘embodied technological change’ into the economic lexicon, and by
default, disembodied change was recognized (Solow May1962).
Formalization of embodied technological change arguably emerged out
of ‘scientific’ research and development (R&D) during the Second
World War followed by the post-war spread of organized industrial
R&D. This demonstrated that new scientific knowledge could be
embodied in specific products and processes, e.g., the
transistor in the transistor radio. Conceptual development of
embodied technological change has, however, “lost its momentum” (Romer
1996, 204). Many theorists, according to Romer, have returned to
disembodied technological change as the force locomotif of
the economy meaning: “Technological change causes economic growth” (Romer
1996, 204).
While embodied/disembodied refers to form, endogenous and exogenous
refers to the source of technological change. The source of
exogenous technological change is outside the economic process. New
knowledge emerges, for example, in response to the curiosity of
inventors and pursuit of ‘knowledge-for-knowledge-sake’. Exogenous
change, with respect to a firm or nation, falls from heaven like
manna (Scherer 1971, 347).
By contrast, endogenous technological change emerges from the
economic process itself - in response to profit and loss. For Marx
and Engel, all technological change, including that emanating from
the natural sciences, is endogenous. Purity of purpose such as
‘knowledge-for-knowledge-sake’, like religion, was so much opium for
the masses cloaking the inexorable teleological forces of capitalist
economic development. The term itself, however, was not introduced
until 1966 (Lucas 1966) as was the related term ‘endogenous
technical change’ (Shell 1966).
Endogenous change is evidenced by formal industrial research and
development or R&D programs. It therefore includes what are usually
minor modifications and improvements – tinkering - to existing
capital plant and products called ‘development’ (Rosenberg &
Steinmueller 1988, 230). In this way industry continues the late
medieval craft tradition of experimentation. R&D varies
significantly between firms and industries. At one extreme, a
change may be significant for an individual firm but trivial to the
economy as a whole. On the other hand, ‘enabling technologies’ such
as computers or biotechnology may radically transform both the
growth path and the potential of an entire economy. How to sum up
the impact on the economy of the endogenous activities of individual
firms remains, however, problematic.
With respect to the Nation-State, endogenous and exogenous
technological change has a different meaning. They refer to whether
the source is internal, i.e., produced by domestic private or
public enterprise, or external to the nation, i.e.,
originating with foreign sources.
In Economics, two additional terms are slowly entering the lexicon
migrating from business and technology literatures:
disruptive/enabling technologies. The term disruptive technology
was, according to Adner & Zemsky (2005), introduced by Christensen
in 1997. In turn, the Adner & Zemsky article was the first and only
one to include the term ‘disruptive technology’ in its title
according to a JSTOR search of 173 economic journals published
between the 1880s and 2008. A disruptive technology is one that
disrupts existing markets displacing earlier technologies, e.g.,
the automobile displacing the horse and buggy.
On the other hand, the term ‘enabling technology’ has, according to
a similar JSTOR search, not yet been the titled subject of any
economics article. An enabling technology is one that dramatically
increases the capabilities of consumers and/or producers. They are
often characterized by rapid development of derivative or
complimentary technologies, e.g., the IPod and complimentary
goods such as docking stations. Another example is convergence of
telecommunication, the internet and software permitting creation of
JSTOR that dramatically enhances the capabilities of scholarly
researchers.
It is important to note that a new technology may be both disruptive
and enabling at the same time. The internet or worldwide web is an
example. On the one hand it has enabled creation of ‘social media’
such a Facebook; on the other hand, it has been extremely disruptive
of pre-existing business models in the entertainment industry.
Similarly an emerging enabling technology, 3D printing, threatens to
upset traditional mass production manufacturing by enabling small
firms to produce cost-efficient small runs.
Economies of Scale &
Scope
Economies of scale exist when
the cost per unit output falls as output rises. Economies
of scale are due to specialization and division of labour. A firm
will tend to internalize an economic activity if its scale of
production allows it to enjoy such economies of scale.
On the other hand,
diseconomies of scale occur when the cost per unit output increases
as output rises. Diseconomies of scale can occur as a firm grows in
size and complexity. Some things are more cheaply done at a
smaller scale of production, e.g. due to congestion. In fact, some
entire industries are based on 'small scale', e.g. creative products
like art, advertising and R&D. These activities are often more
efficiently conducted in small rather than large firms. In
entertainment and advertising the same result can sometimes be
achieved by creating special small scale production units while the
main administration of the enterprise handles marketing and other
activities that benefits from economies of scale.
Economies of scope are similar to economies of scale but where
economies of scale refers to reductions in the average cost per unit
associated with increasing the scale of a single product type,
economies of scope refers to lowering the average cost for a firm in
producing two or more products. Economies of scale are not
considered in the basic model present here.
External Economies
To this point it has been
assumed that cost is a function only of firm output but cost may
depend upon the output of all firms in the industry. For example,
if industry output goes up, input costs to the firm may go down,
i.e. an external economy to the firm’s production. Or, if industry
quantity goes up, factor costs to the firm may increase, i.e., an
external diseconomy to an individual firm’s production. There are
also what can be called enabling or transformative innovations
outside the economy self in the form of scientific breakthroughs or
within the economy through the spreading of new techniques such as
'just-in-time' inventory systems or communications innovations such
as the internet or QR Codes. Furthermore, such external effects may
be ambiguous, that is they may increase the cost of some and
decrease the cost to other firms. There are also the external
economies available to firms due to location as in industrial
districts or so-called 'clusters' such as Silicon Valley.
Knowledge Domains &
Practices
Domains
Epistemology is the study of knowledge which, for my purposes,
emerges from three distinct knowledge domains. Elsewhere I provide
significantly more detail (Chartrand
2006,
2012). In summary, however,
the Natural & Engineering Sciences generate physical technology,
i.e., the ability to enframe and enable Nature to serve human
purpose. The Humanities & Social Sciences generate organizational
technology, i.e., the ability to shape and mold human
personalities, communities, enterprises, institutions and
societies. The Arts generate design technology, i.e., the
ability to make the best looking thing that works. In effect the
Arts provide the technology of the heart.
Practices
If Domains are concerned with the growth of
knowledge then the Practices are concerned with its application in
satisfying very specific and pressing human wants, needs and
desires. For my purposes, a practice is the “carrying on or
exercise of a profession …, esp. of law, surgery, or medicine; the
professional work or business of a lawyer or medical man” (OED,
practice, 5). I extend this definition to include other
traditional and contemporary professions such as accountant,
architect and engineer.
In turn, a profession is a “vocation in which a
professed knowledge of some department of learning or science is
used in its application to the affairs of others” (OED,
profession, III 6). Put another way, practices “link bodies of
knowledge to forms of action” (Layton 1988, 92). I will, however,
narrow this definition to exclude the now obsolete definition of
profession as “the function or office of a professor in a university
or college; … public teaching by a professor” (OED, profession, IV
7).
Application of professed knowledge to satisfy the
needs of others involves knowledge in action that accounts for
theory, the client/patient relationship and ethics, i.e.,
“the science of morals; the department of study concerned with the
principles of human duty” (OED, ethics, II 2). Professional
ethics, of course, are a socially conditioned and historically
relative.
This distinct form of knowledge may be called
‘praxis’, a term with a colourful history of its own. It was coined
by the alchemist, metaphysician and subsequent saint, Albert Magnus,
about 1255 C.E. He derived it from a Greek noun of action meaning
“doing, acting, action, practice” (OED, praxis,
Epistemology). It was re-coined by Cieszkowski in 1838 to mean
“the willed action by which a theory or philosophy… becomes a social
actuality.” It was then adopted by Marx in 1844 for whom it
explained “how knowledge could give power” not through thought like
Hegel but through the will. In this sense, praxis approximates
design in its emphasis on intent (OED, praxis, 1 c). It also
reflects knowing by doing, not just by the senses or mind. Practice
as experience is another facet of praxis as knowledge. More
generally, praxis means the “practice or exercise of a technical
subject or art, as distinct from the theory of it” (OED, praxis,
1a). For my purposes it will mean ‘knowledge in action’. In this
regard, it is important to remember that knowledge can be used as a
verb as well as a noun (OED, knowledge, v)
The Practices centre on the self-regulating
professions such as accounting, architecture, dentistry, engineering
(applied), law and medicine. Practices engage knowledge in real
life situations while Domains involve knowledge creation or
interpretation, e.g., knowledge-for-knowledge-sake or
art-for-art’s-sake. Praxis is not academic speculation. It is not
knowledge as a noun but as a verb affecting the lives of real
people. As in aesthetics and science, however, the Practices
observe a professional distance from their subject but it is the
very subjective human being. And unlike the atoms, cells and the
physical structures of the NES, people can and do sue for
‘malpractice’. In fact, malpractice and product liability lawsuits
are a hot button political issue in the United States due to their
alleged negative effect on American competitiveness.
The Practices draw, merge, mingle and apply
knowledge and methodologies beyond those internal to their
experience from all three Domains in varying combinations, e.g.,
the use of actors by medical schools to prepare future physicians to
face the emotional realities of patients. Another example is the
Art of Dentistry. Unlike academic disciplines, e.g.,
economics, final certification or ‘licensing’ is not granted by the
university but rather by an independent professional society, e.g.,
a College of Physicians and Surgeons. This partially reflects the
fact that praxis cannot be fully codified, i.e., written
down. Put another way, there is a gap between graduation and
professionalism that must be filled before being licensed to
practice independently. This gap is reflected in the requirement,
in all Practices, of some kind of compulsory apprenticeship,
articling or internship.
In many ways, the Practices are descendents of
medieval guild mysteries operating in the Mechanical Arts. More so
than academic disciplines, the Practices control entry and exit, set
rates, supervise initiates and regulate practice. In the case of
medicine and law they were also the first practical subjects to be
admitted to the university. Some Practices are also associated with
grant-giving or funding agencies such as the Canadian Institutes for
Health Research (formerly the Medical Research Council of Canada)
and the National Institutes of Health in the United States.
Guilds originally received their charters from
the Crown granting them monopoly rights in return for fealty and
sometimes tribute. Today the Practices are regulated by the State,
but as with business law (Commons
1924), most traditional customs and privileges of the
Practices are effectively enshrined, preserved and protected by
legislation under Common Law.
As private institutions serving the public
purpose – including health, education and welfare as well as wealth
and legal rights – the Practices have seldom been acknowledged as
critical players in the competitiveness of nations in a global
knowledge-based economy. How they should be regulated and held
accountable is, however, an important question for public policy in
general and for development of an effective national innovation
system in particular. As demonstrated by Birkenshaw, Harden and
Lewis (1990) in their review of
Government by Moonlight: The
Hybrid Parts of the State in the U.K., USA, France, Germany and
Austria, there are different ways in which this may be done.
More will be said below.
Why
the Firm and not the Market?
The firm is an
institution that hires factors of production to produce goods and
services. Markets are also institutions that can coordinate economic
decisions. Why should some economic activities take place in the one
or the other? The answer is 'cost'. Firms internalize economic
activity because of a number of factors including: transaction
costs, economies or diseconomies of scale and economies of team
production (specialization).
Economies & Diseconomies of Scale
Economies of scale exist when the
cost per unit output falls as output rises.
Economies of scale are due to specialization and division of
labour. A firm will tend to internalize an economic activity if its scale
of production allows it to enjoy such economies of scale.
On the other hand, diseconomies of scale occur
when
the cost per unit output increases as output rises. Diseconomies of scale
can occur as
a firm grows in size and complexity. Some things are more cheaply
done at a smaller scale of production, e.g. due to congestion. In
fact, some entire industries are based on 'small scale', e.g. creative products like art,
advertising and R&D. These activities are often more efficiently conducted in small rather than
large firms. In entertainment and advertising the same result can
sometimes be achieved by creating special small scale production units while the
main administration of the enterprise handles marketing and other activities
that benefits from economies of scale.
Team Economies
Another factor leading firms to internalize certain activities is
specialization in mutually supportive tasks or team production.
Putting a designer together with an engineer and other specialists
within the firm may be cheaper than trying to buy such services on
the market and then try and coordinate their various outputs.
Transaction Costs & Outsourcing
Transaction cost include: the costs of
finding someone with whom to do business; the costs of reaching
agreement on exchange; and, the costs of ensuring such agreements
are fulfilled.
Markets require that buyers and sellers
find each other, get together and negotiate. They also usually
require lawyers to draw up contracts. Rather than buying a good or
service on a market, firm can reduce such cost by internalizing
their production.
It is important to note, however, that
while at any given point in time may be cheaper to buy on a market
rather than produce within the firm (out-sourcing), at another point
in time cost may change and it becomes cheaper to internalize
production of necessary factors of production.
Symbolic Summary of Supply
(8) Q = g (K, L)
where
K, L & Q are fixed in the
very short-run,
K fixed, L & Q variable in the short-run
K, L & Q all variable in the long-run
(12) C = PKK + PLL
where
K = capital
L = labour
PK = price of
capital
PL = price of
labour
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