The Competitiveness of Nations

in a Global Knowledge-Based Economy

H.H. Chartrand

April 2002

AAP Homepage

Michael Storper

The Limitations to Globalization: Technology Districts and International Trade (cont'd)

Economic Geography

Volume 68, Issue 1

Jan. 1992, 60-93.

                                                   Index

Abstract (Web 1)

Six Propositions on Trade, Flexibility, Technology, and Regional Development

Export Specialization and Technological Dynamism

The Increase in Trade Specialization

Trade and Product-Based Technological Learning

An Historical Divide?

Developmental Effects: PBTL versus the Rest

Specialization in Three Countries (Web 2)

Technological Learning and the Organization of Production (Web 3)

Technology, Evolution, and Increasing Returns

Problems with Path-dependence and Lock-in: The Division of Labor

Technological Oligopolists and Production Networks

The Regional Basis of Technological Learning (Web 4)

The Global Economy as a Mosaic of Regions

Networks and Geographical Agglomerations

Learning and Regional Context: The Qualitative Specificity of Externalities

The Territorialization of Learning: Regions and Countries

Flexibility, Technology Districts, and the World Economy (Web 5)

Flexible Production as a Technological Trajectory

The Technology District as a Particular Form of the Industrial District

The Limits to Globalization

List of Tables

References

 

Technological Learning and the Organization of Production

To understand long-term PBTL specializations, we must know what gives rise to repeated innovations in a particular sector or cluster of related sectors, such that the specializer continually redefines best products.

Technology, Evolution, and Increasing Returns

Conventional economic theory has had little success in defining what causes technological change; one of the great embarrassments of modern economics is “Solow’s residual” 3  When it comes to defining the direction and shape of technological change, the theory is also rather unhelpful; it can identify the types of change likely to be inviable, but it cannot predict the concrete shape and content of change.  Indeed, new technologies often violate classical conditions, in that they do not economize on relatively expensive factors of production or serve preexisting preferences (they are not “induced”).

One simple reason is that product and process change are mutually interdependent, and the former is extremely unlikely to obey classical conditions.  Both types of change, moreover, have been shown to produce their own paths of development cumulatively as much as to respond to any given set of signals in the environment.  This is the fundamental insight of the new evolutionary economics.  For our purposes, the argument can be summarized in a few basic propositions (see Foray 1990; Dosi et al. 1988):

(1) Technological change (by which we mean not only hardware, but skills,

3. This refers to Solow’s (1957) finding that after all other possible sources of technological change and economic growth were examined, a huge residual remained, which awakened economists to the difficulty of understanding technological change, as well as its fundamental importance in the growth process.

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cognitive frameworks, and organizational practices) is subject to increasing, not decreasing returns, and as a result development and adoption tend to be characterized by positive feedback.

(2) One source of positive feedback is learning-by-using, which diffuses and deepens the cognitive framework associated with a given product or process and makes it ever easier to use.

(3) Another source is external economies of scale in use; the more independent users (i.e., in the sense of a network of users), the more difficult it is to change the basic nature of a product or process, for such a change wipes out the physical capital (and possible add-ons) of users, as well as their experience in learning-by-using.

(4) External economies in use get built in by technological complementarities, between base technologies and diverse applications, and between linked applications.

(5) External economies come from the increasing scale of production, which lowers costs and which follows from the dynamics described above.

(6) As a result, after a certain point in the history of a technology, its production and use tend to become increasingly locked in, i.e., irreversible or relatively resistant to fundamental change.

(7) The paradox is that there is no way to tell, at the outset, what technologies of use or production will be locked in, and no reason to believe that what does get locked in is the most efficient of all possible worlds.  Efficiency is itself a property of adoption and use, and together with lock-in, it is path dependent or endogenous to use and adoption (Nelson and Winter 1982).

(8) Indeed, along the way, the (medium- or long-run) technology that is locked in, and thus the efficiency (and input history) of production of the technology, may be “selected” by small events and even accidents, which have long-run and large-scale consequences: the “first mover” effect.  This implies not that anything will do, but that multiple acceptably efficient paths are frequently open and their selection is not preinscribed by any global rationality.

This reasoning holds for hardware and “soft” technologies and goods; in the former case, the lock-in has to do with sunk capital, whereas in the latter, it has to do with reputation and brand name for a good.  In both, intangible capital in the form of skills and knowledge is subject to strong external economies of scale.

Index 

Problems with Path-dependence and Lock-in: The Division of Labor

Lock-in is problematical for the same reason that it may be beneficial to producers and users: it is more difficult to change from one path to another as external economies in production or use increase, and it may even become difficult to move further along a given, narrowly defined product path if production technologies become specific.  Yet it is precisely the logic of cost minimization to make resources increasingly specific and dedicated to the production of a given output, i.e., to lock in the producers.  This subjects them to competition from other cost minimizers, on the one hand, or to the risk that other producers who are not locked in will come along with better products or more efficient technologies, as appears to have happened with the American steel and automobile industries in the 1970s.  Technological dynamism thus involves compromise between the goals of cost minimization in production and reversibility in production and product design; on the one hand, to minimize lock-in to products while keeping production costs down, and on the other, to maximize the possibility and minimize the cost of mobility to new products and production technologies.

As a number of recent theoretical works have shown (Foray 1990; Amendola and Gaffard 1990), the optimal organizational form for a technologically dynamic production system is that of a production network, involving a significant degree of vertical (and probably, horizontal) disinter-

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gration of the production system, whether interorganizationally (independent firms) or intraorganizationally (between units of production within a firm) (Cooke and Morgan 1991).  The concept of network is, admittedly, general; in reality networks may take many different concrete forms.  As opposed to the Galbraithian/Chandlerian command-and-control firm with its dependent subcontractors, however, the network has a distinctively different economic logic and organizational form (Chandler 1966; Galbraith 1967; Powell 1990).

The production network reduces the risk of lock-in entailed by vertical integration and asset specificity.  A production network is neither a firm (hierarchy) nor a system of market transactions (the latter is simply a “production complex”); it is, instead, a set of units joined in relatively durable relationships through an “organized market” involving some degree of cooperation or, at least, symmetry of power relations (Lundvall 1990; Powell 1990; Storper and Harrison 1991).  Some units of a network do not have general-purpose assets that permit them to sell on open markets, nor do they have assets that are specific (in the sense that they require vertical integration with other specific assets, as in the reasoning employed by Williamson ); rather, their assets are specialized to a given range of activities, involving particular competences on the parts of firms or units (Salais and Storper 1991).  Taken as a whole, a production network compromises between the need for cost minimization (either by including some units with high internal scale economies for certain operations or by aggregating a number of producers in a given sector and giving them the benefits of external economies of scale in place of internal economies of scale), and the need to avoid lock-in by substituting externalized and specialized for internalized and specific resources.  On the positive side, specialized producers can shift along a path of technological evolution, or even between paths from time to time, by minimizing asset specificity, while forms of cooperation between specialized producers permit joint technological development relying on the high levels of competence of the specialists.

The precise shape of the division of labor varies according to the particular industry and its possible paths of development.  This is the question of the coherence of firms and production systems.  It is defined by many things, which include the extent to which product and process technologies are converging or diverging, whether they are similar or dissimilar, and whether the quasi-rents from knowledge are appropriable or nonappropriable (Dosi and Salvatore 1992).  At one extreme, some networks will be highly vertically disintegrated, with many specialized producers, few large units, and little hierarchy of governance; at another, they might involve some specialized producers linked into systems of financially integrated, strategically controlled, and large production units, with a steep governance hierarchy in evidence.  This is the difference between, say, the networks of design-oriented firms in the Third Italy and the aerospace industry in Los Angeles (Storper and Harrison 1991).  In the former, low barriers to entry and high reversibility are the rule; in the latter, the need for coordination is high owing to relatively low reversibility and high fixed capital requirements.  Nevertheless, the economic pressures on both are similar in the sense that continuous product innovation is key to their performances, and both have organizational logics manifestly different from those of the Chandlerian firm (Chandler 1966).

The reasoning employed here differs in two key respects from that of the New Institutional Economics of Coase (1937) and Williamson (1985).  In the latter body of theory, the existence of interfirm transactions is a choice of market relations over internal firm hierarchies in pursuit of a cost-minimizing production technique.  In the line of reasoning pursued here, transactional networks are likely to come about in the context of technological

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innovation, and, because of their skill-mobilizing qualities and avoidance of lock-in, they are seen as key to growth.  These networks are fashioned around non-cost-minimizing behavior (in the form of technological rents) and rapidly increasing levels of output, which render short-term optimization impossible (Amendola and Gaffard 1990).  Some of the quasi-rents on products are distributed to suppliers, who possess what Asanuma (1989) calls “relation-specific skills” from their repeated interaction with clients and knowledge of their needs; these “relational quasi-rents” in buyer-supplier transactions are a key economic basis of the external accumulation of know-how in these networks.  As such, and unlike Williamson’s conception of market transactions, external economies of the network come into existence, economies that are, for our purposes, positive-sum outcomes of a transactional production structure (see Storper 1989). 4

In any case, the process with which we are concerned cannot easily be placed within the Williamsonian theory.  The latter, despite its claims to predictive accuracy, has great difficulty coming to grips with any given set of empirical outcomes, for many different forces can combine to tug a production system in different directions, here toward hierarchies, there toward markets.  This is especially true of PBTL.  Other things being equal, uncertainty should push producers toward vertical integration, unless it is simple growth (“Stiglerian”) uncertainty; this is all the more true if asset specificity is high or appropriability is low, for then uncertainty may be combined with the risk of hold-up from suppliers.  But the long-term costs of integration in the presence of technological uncertainty are likely to push producers toward vertical disintegration; this is a consequence of what Knight (1921) called “true” uncertainty, where one cannot even estimate one’s own risk over a given time period.  Moreover, as McFetridge and Smith (1988) note, the New Institutional Economics seems to engage in a “tautology... The degree of asset specificity is jointly determined with the mode of transacting.”

Two observations may be made here.  First, U.S. mass production systems were highly vertically integrated, but this may have been the result of a strategically chosen asset specificity and the existence of particular arms-length contracting practices, and not the other way around.  Second, in today’s PBTL production systems, producers may well be attempting to combine the advantages of specificity (close attention to the needs of particular clients or suppliers) with those of spreading of risks through multiple product and multiple client strategies; this is specialization, not dedication (which is the organizational equivalent of specificity in interfirm relations), and the resulting scope incompatibility between suppliers overcomes any possible advantages of integration.  Why?  Because know-how is specific to intermediate outputs, but highly transferable across product lines, and integration would prevent each stage from fully exploiting its know-how (Mariotti and Caincara 1986).

The network is thus the external equivalent of a Penrosian firm rather than a neoclassical firm.  The irony is that one set of external economies (of the network) is designed precisely to combat the effects of another (those associated with technological lock-in).  We shall see shortly that this gives rise to a key dilemma for economic development over time.

4. This conception of externalities shares with the theory advanced by Perroux (1950) the link between a system of interfirm transactions and innovation, but Perroux never fully elaborated his growth theory, and he prematurely closed off theorization of “economic spaces” by defining them too narrowly as consisting of a propulsive (final output) firm or industry and its backward linkages.  The best early general explanation of the role of external economies is Young (1928).

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Technological Oligopolists and Production Networks

The notion that PBTL has become a centerpiece of contemporary capitalist competition has recently been incorporated into the theory of the firm, most effectively by Best (1990), who synthesizes insights drawn from Richardson (1972), Penrose (1959), and Schumpeter (1934).  The central function of the firm in the “new competition” is no longer as an optimum agency of resource allocation, but as strategic coordinator of diverse internal and external resources for the purpose not only of responding to threats, but of creatively generating markets that have not, hitherto, existed.  The amendment made to Best in the argument presented here is that rather than seeing the firm as the central analytical object of the flexible production system, I have focused on the commodity chain.  It is true that in some commodity chains, individual firms play especially important roles as strategic coordinators or deployers of resources upon which the rest of the firms and units in the chain depend heavily, but it is also true for a number of cases that there is simply no dominant firm and the commodity chain is coordinated by other means (marketing agents, market relations, contracts, informal routines, etc.).  The more general way to formulate the problem of the technologically dynamic production system is as a commodity chain and its different possible forms of governance.  The firm is one such form of governance among many (for an extended discussion, see Storper and Harrison 1991).

This notion generates significant controversy.  Much attention has focused on what we might call the “technology-based oligopolists,” i.e., the large, well-known firms that command significant R&D resources and often operate globally, like IBM, Phillips, or Boeing.  Their capacity to develop new products, the entry barriers to their markets, and their strategic capabilities lead many to claim that these large firms are the modal form of production organization, and that this somehow contradicts the notion of the network described above (Ernst 1990; Martinelli and Schoenberger 1991).  This point about control and organization, so the story goes, is corroborated by the fact that huge shares of world trade, and of much intraindustry trade, take the form of intra- and inter-large firm exchanges (some estimates place this share at greater than 50 percent for the U.S.; for example, see Julius 1990).

The role of such large firms was, of course, the centerpiece of Vernon’s (1966; 1979) analyses.  Vernon focused on the use of international location as a means for large firms to penetrate markets or reduce production costs.  Yet it is now widely admitted that the most advanced activities of exactly these firms - product and process development - are deeply inscribed in wide external networks of suppliers, subcontractors, and technological partners, many of whom are small- and medium-sized, especially in their home countries (Tyson 1987).  Examples include the aerospace industry in Los Angeles, major firms such as IBM and Hewlett-Packard in Silicon Valley, and SNEGMA in Paris.  The notion that their production systems and product development activities are somehow contained within, or mastered by, the large firms and that they are simply new versions of the Galbraithian oligopolist is misleading because the existence of oligopolies per se has little to do with whether interfirm relationships are (1) quantitatively important or (2) characterized by the qualities of reciprocity essential to the network paradigm (Powell 1990; Cooke and Morgan 1991).

Such firms are also increasingly linked to other technological oligopolists through strategic alliances (Mytelka 1990).  Some analysts claim that such inter-large-firm systems effectively account for the majority of technological competence in the advanced economies and represent a new “internalization” of innovation (Gordon 1991).  If this were the case, we would expect large firm networks to be largely

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indifferent to place and to exclude significant exchanges with local, small firms.  Yet the technology-based oligopolists carry out high proportions of their core innovational activities in their home countries (Tyson 1987).  This is important because it suggests the dependence of these firms on external linkages upstream of the market, i.e., factors that are contained within neither the firm’s internal structure nor its relationships to major (especially foreign) technological partners, such as supplies of technologically competent labor.  In addition, the size profiles of complexes where these technology-based oligopolists are located are diverse and have frequently exhibited declines in average firm size, as in Silicon Valley or Orange County in California (Scott 1988).

Moreover, it seems increasingly to be the case that these technology-based oligopolists form strategic alliances for a reason largely ignored by Vernon; they do it to tap into the technological competences of other large firms, which are in turn rooted in local and national production networks, or they carry out foreign direct investment to gain direct access to such competences (OECD 1991).  This logic suggests that behind the statistically observed trade patterns is a high level of inter-network (and not simply inter-oligopolist) exchange.

Index

List of Tables

Table 1:  Trade Composition and Trade Ratios for Main Industrialized Countries by Typology of Industrial Sectors

Table 2: Top Fifty U.S. Industries Ranked in Terms of World Export Share, 1985

Table 3: Top Fifty Italian Industries Ranked in Terms of World Export Share, 1985

Table 4: Top Fifty French Industries Ranked in Terms of World Export Share, 1985

Table 5A: The Roots of Export Specialization: PBTL vs. the Rest, United States

Table 5B: The Roots of Export Specialization: Learning/Economics of Variety vs. the Rest, Italy

Table 5C: The Roots of Export Specialization: Learning/Economics of Variety vs. the Rest, France

Table 5D: Totals for Three Countries

Table 6: The Degree of Country Specialization in HTO, DIC, and PMM Industries, 1985

Table 7: Technological Districts in the United States

Index

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