Economics 3593
SURVEY OF INTELLECTUAL PROPERTY IN THE GLOBAL VILLAGE
3.0 Intellectual Property Rights
Introduction
Before examining intellectual property in depth it is necessary to
establish the evolutionary nature of the legal process that in Law is
called precedent and in economics, path dependency. I will also outline
the standard economic rationale for intellectual property rights.
Legal Precedent & Path
Dependency
Law, in all Nation-States, is made at four levels: international,
statutory, regulatory and case. International law is made by
Nation-States and International Organizations through the treaty-making
process.
Statutory law is made by domestic legislators in parliaments,
legislatures, congresses, etc. Regulatory is made by bureaucrats
– domestic and international - interpreting and implementing a statute
or treaty. Case law is made by judges – domestic and international -
interpreting and enforcing international, statutory and/or regulatory
law.
Complicating matters, however, is that when judges make Law it is by
setting a precedent. In the Anglosphere this body of precedents is
called the Common Law. If a similar case was resolved in the past, a
current court is bound to follow the reasoning of that prior decision
under the principle of stare decisis. The process is called
casuistry or case-based reasoning.
If,
however, a current case is different a judge may set a precedent binding
future courts in similar cases. Often such precedents compel
legislators and bureaucrats to change statutory and regulatory law.
This is especially true with respect to intellectual property rights
like copyright.
Rapidly changing technology, among other things, increasingly brings
novel cases before the lower courts forcing legislators and bureaucrats
to keep up or allow casuistry to run its course. The problem is that a
court decision in a specific case can, for better or worse, establish
‘path-dependency’ for emerging techno-economic regimes (David
1990), e.g.,
in biotechnology, software, etc. This reflects the more general
psychological Law of Primacy: That which comes first affects all
that comes after. In Law it is called precedent; in Economics it is
called path dependency. For example, having adopted 110 volt electrical
systems in North America all electrical devices must subsequently be so
designed. Plug in a 110 device into a 220 volt circuit used in Europe
and the device blows up.
Furthermore, precedent established in one jurisdiction may spill-over
into others. As will be seen this is especially true of IPR precedents
set by courts in the United States. These have great influence in other
Common Law countries including Canada. The sheer scale of the American
economy insures that case law is greater in volume if not better thought
out than in smaller jurisdictions.
Rationale
While economics is poor at
prediction, i.e., ex ante or before the fact, it is good at ex
poste or after the fact rationalization, e.g., it cannot
accurately predict a Depression but can explain it well after the fact.
Thus intellectual property rights (IPRs) have evolved over the course of
centuries (Chartrand
2011)
but as economist Paul David: observed, they have not been created “by
any rational, consistent, social welfare-maximizing public agency” (David
1992).
The resulting regime is “a Panda’s thumb”, i.e., “a striking
example of evolutionary improvisation yielding an appendage that is
inelegant yet serviceable” (David
1992).
Paralleling development of IPRs is the evolution of multilateral and
national cultural property rights (CPRs) discussed below (Chartrand
2009).
In economic theory, IPRs today are
justified by market failure, e.g., when market price does not
reflect all benefits to consumers and all costs to producers as in the
case of pollution. These are known as external costs and benefits,
i.e., external to market price.
IPRs, in this view, are created by
the State as a protection of, and incentive to, the production of new
knowledge which otherwise could be used freely by others (the so-called
free-rider problem). After all knowledge is a public good. In return,
the State expects creators to make new knowledge available and that a
market will be created in which it can be bought and sold. But while
the State wishes to encourage creativity, it does not want to foster
harmful market power. Accordingly, it builds in limitations to the
rights granted to creators. Such limitations embrace both Time and
Space. They are also granted only with full disclosure of the new
knowledge, and only for:
a fixed period of time,
i.e., either a specified number of years and/or the life of the
creator plus a fixed number of years; and,
fixation in material form, i.e.,
it is not ideas but rather their fixation or expression in material form
(a matrix) that receives protection.
Eventually, however, all
intellectual property (all knowledge) enters the public domain where it
may be used by anyone without charge or limitation. In other words a
public good first transformed by law into private property transforms
back into a public good. Growth of the public domain is, in fact, the
historical justification of the short-run monopoly granted to creators
of intellectual property.
Even while IPRs are in force,
however, there are exceptions such as ‘free use’, ‘fair use’ or ‘fair
dealing’ under copyright. Similarly, national statutes and
international conventions permit certain types of research using
patented products and processes. And, the Nation-State retains the
sovereign right to waive all IPRs in “situations of national emergency
or other circumstances of extreme urgency” (WTO/TRIPS 1994, Article
31b), e.g., following the anthrax terrorist attacks in 2001 the
U.S. government threatened to revoke Bayer’s pharmaceutical patent on
the drug Cipro (BBC
News October 24, 2001).
Industrial Property
Traditionally, intellectual property breaks out into two classes:
industrial property and literary & artistic works. Industrial property
includes patents, registered industrial designs and trademarks
(inclusive of marks of origin). These were the subject of the first
multilateral IPR agreement: the Paris Convention for the Protection
of Industrial Property of 1883. Literary & artistic works were the
subject of the second multilateral agreement: the Berne Convention
for the Protection of Literary & Artistic Works of 1883. Protection
of literary & artistic works under Common Law is called copyright; under
the Civil Code, ‘rights of the author’. As will be seen, they are not
the same.
In
general, industrial property involves utilitarian goods and services but
while:
… copyright is expressed in terms of
property, it is not directly analogous to industrial property (patents,
trademarks and industrial designs), where the major concern is with the
circulation of goods that have economic value apart from their
intellectual content. As it deals with purely intellectual matter,
copyright can never interfere with a person’s physical well-being.
(Keyes & Brunet 1977, 3)
It
is important to note, however, that the American tradition blurs this
distinction between industrial property and copyright especially since
the grant of software copyright. As will be seen, American influence on
the multilateral IPR regime in this regard has been profound.
Statutory
Statutory law is made by the legislative branch of government. It
establishes specific rights that the State defines and enforces through
the policing power and the courts. Thus there are individual statutes
treating copyright, patents, registered industrial designs or design
patents in the U.S. as well as trademarks and marks of origin.
Each statutory right is limited in time and must be fixed in a material
matrix. Furthermore, the subject must be original or novel. That is an
IPR does not protect ideas but rather their original expression fixed in
a tangible material form called a ‘matrix’. A matrix is a “supporting
or enclosing structure” (OED matrix, n I). A tangible material form is
something that, traditionally, could be seen, touched or otherwise
perceived by a human being and, furthermore, has some permanence.
The
law, being inherently conservative, traditionally concluded that if the
matrix was not perceptible then it was not possible to assess other
requirements for protection, e.g., originality, non-obviousness,
usefulness, etc. For example, ephemeral displays on computer
screens, prior to 1988, received no protection in Canada. An electron
might be a part of the physical world but if a lawyer could not see,
touch or otherwise perceive it then it had no legal standing as a matrix
(Keyes & Brunet 1977, 129).
In
effect, over time, the use of instrumentation to extend the reach and
grasp of the human senses has been accepted by the Courts. The
implication is that there is no longer any microscopic (or macroscopic)
legal limit to intellectual property being fixed in material form, only
a technical one.
Each statutory right consists in fact of a bundle of individual rights
that can be transferred to another person, natural or legal, in whole or
in part. In all cases a transfer of rights in whole is called an
‘assignment’. Transfer of some but not all rights is called a ‘licence’.
For
each of the four statutory rights the bundle includes a license for a
limited time and/or a specified geographical area,
to make,
sell, use, sub-license or export/import. Such a licence remains valid
as long as the licensee fulfills its obligations and operates within the
bounds set by the license agreement.
The
actual statutory right and its bundle vary according to national
legislation. Excepting copyright which, as will be seen, recognize
copyright in foreign works under the Berne Convention of 1886, to be
valid a patent, registered industrial design or trademark must be
registered in each individual Nation-State. Given that it take at least
$20,000 to register a patent in a single country one can appreciate the
cost involved in obtaining an effective global patent. If, however, a
right originating in a foreign country is registered in another country,
the second country by international treaty extends what is called
‘national treatment’. This means, for example, that a foreign patented
invention when successfully registered is treated the same as a domestic
one. The rights granted in the one jurisdiction are not, however,
necessarily the same as in another.
A
statutory form of IPR that has not gained international recognition is
‘scientific property’. It was conceptually developed by Professor J.
Barthelemy in France after the First World War. The concept is that if
a person, by his intellectual activity, has produced benefits which
otherwise would be impossible, justice requires that he obtain a part of
these benefits. Scientific property requires that "every new discovery
or invention of whatever nature, confers upon its author ... the right
to demand a royalty from all those who draw an industrial profit
therefrom" (Ladas 1929, 553). The idea was considered by the League of
Nations but went no further.
Patent
What today are called patents but more properly patents of invention
evolved out of the Mediaeval and Renaissance practice of the Sovereign –
king, queen, duke, etc. depending on the jurisdiction - issuing
Letters Patent. This was a legal instrument in the form of an open
letter granting an exclusive right or rather privilege to a Natural
Person or a body corporate or corporation, i.e., a Legal Person.
They were issued under the royal prerogative and constituted legislation
without the consent of Parliament and notwithstanding or non obstante
Common Law. They included charters of incorporation for cities like the
Corporation of the City of London, trade and craft guilds as well as to
individuals.
The gild franchises of the merchants and
manufacturers gave to them a ‘collective lordship’ similar to the
private lordship of the barons, for their gilds were erected into
governments with their popular assemblies, their legislatures, their
courts, their executives, and even with authority to enforce fines and
imprisonment of violators of their rules. Their most important
sovereign privilege granted by the King was that of binding all the
members by a majority vote so that they could act as a unit. These
merchants’ and manufacturers’ gilds, at the height of their power, were
not only legalized closed shops but also legalized governments.
(Commons 1924, 225)
For
our purposes, i.e., a survey of intellectual property, letters
patent included both patents of invention and printing patents or
copyright for specific works or classes of works such as the statutes of
the realm and to license musical and theatre companies. Over time the
grant of such monopoly privileges became a significant source of revenue
for the Sovereign beyond the control of Parliament.
In
England patents of invention began as import patents granted to
foreigners bringing new working knowledge to the kingdom (David 2001,
7). Thus the first known English patent was granted by Henry VI to
Flemish-born John of Utynam in 1449 for a method of making stained glass
not previously known in England but required for the windows of Eton
College. Only gradually was such protection extended to domestic
inventors (UK Patent Office, 2004).
Under Elizabeth I grants of monopoly privilege proliferated and both
Parliament and the Courts began to object. In 1602 a court case known
as the Case of Monopolies (Darcy v. Allen) became the first
monopoly case brought before a Common Law court. Darcy had been granted
a monopoly on playing cards by Elizabeth I but rather than employing
English printers he imported cards from France. The Court determined
that such patents were null and void being against Common Law and the
Commonwealth. (Commons
1924).
It
was, however, under Elizabeth’s successor James I that in 1624 the
English monarchy was formally stripped of the prerogative to grant
domestic industrial monopolies except for new inventions as well as
printing and performing rights patents. Known as the Statute of
Monopolies (21 Jac. I, c.3 An Act concerning Monopolies and
Dispensations with Penal Laws and the forfeitures thereof) it
declared all domestic industrial monopolies illegal except for “any
manner of new manufactures within this Realm to the true and first
inventor” but such patents of invention could not be “contrary to the
law nor mischievous to the State by raising prices of commodities at
home or hurt of trade”. As well the Stationers’ Company of London’s
perpetual copyright as well as printing and performing patents were also
exempted.
For
other sectors of the economy, however,
The next hundred years, until the Act of
Settlement in 1700, was substantially the struggle of farmers and
business men to become members of the Commonwealth, whereby they might
have courts of law willing and able to convert their customary bargains
into a common law of property and liberty. The court which abolished
the power of the gilds began to take over the work of the gilds. Their
private jurisdiction became a public jurisdiction. And the very customs
which the gilds endeavored to enforce within their ranks became the
customs which the courts enforced for the nation. The monopoly, the
closed shop, and the private jurisdiction were gone, but the economics
and ethics remained….
(Commons
1924, 230)
With respect to the exceptions noted above, in the case of patents of
invention it was only with the Patent Law Amendment Act of 1852
that Common Law displaced the royal prerogative. Until then patents
were handled by law officers of the Crown. In the case of printing
patents and perpetual Stationers’ copyright it was 21 years after the
Statute of Queen Anne came into force in 1710. In the case of stage
plays and theatres it was not until the 1737 and the Stage Licensing
Act. However, theatre licensing actually remained under the Lord
Chamberlain the highest official of the royal household until 1968. As
with other sectors when the Common Law courts assumed jurisdiction they
tended to adopt the customary business practices and ethics of copyright
and performing rights that evolved during an age of monopoly.
While it took England until 1852 to formalize the patent system, the first
U.S. patent act: “An act to promote the Progress of Useful Arts” - was
passed in 1790. Its legal status was based, however, on Article 1,
Section 8, Clause 8 of the 1787 Constitution of the United States which
states: “Congress shall have power ... to promote the progress of
science and useful arts by securing for limited times to authors and
inventors the exclusive right to their respective writings and
discoveries.” As will be seen the early development of the U.S. patent
system was, and continues, to have profound effect on the development of
the multilateral IPR regime
Today, patents of invention are granted for new and useful compositions
of matter (e.g., chemical compounds, foods, and medicinal
products), machines, manufactured products and industrial processes as
well as to improvements to existing ones. In some jurisdictions,
patents can also be granted to new plant and animal forms developed
through genetic engineering. Through case law and amendment, U.S.
patents have, over time, evolved into three types: patents of invention,
design patents and plant patents. In all cases, registration is
required and fees must be paid. To be patentable, an invention, design
or plant must be novel, useful and, non-obvious “to one of ordinary
skill in the art.” Originally, under American law,
algorithms, a.k.a., Google, and living things, a.k.a. the
Harvard mouse, were not subject to patent protection. Case law
changed that.
A
description must be deposited, in writing and drawings, sufficiently
detailed to allow one of ordinary skill in the art to replicate the
invention. This insures that new knowledge enters the public domain
while the rights of the inventor are protected. In the case of
microorganisms, description can take the form of a deposit of a sample
with an authorized depository. Patent protection is for a fixed period
of time (in the U.S., currently 20 years from the date of filing) after
which it enters the public domain. In general, these terms and
conditions hold in all countries with the notable exception of
duration. In most other countries the term of a patent begins only
after it has been granted, not when filed. In industries such as
pharmaceutical this effectively reduces duration by as much a six or
seven years requiring extensive testing before the patent is granted.
Patents cannot be renewed.
Interestingly, a patent can only be granted to a Natural Person
including employees, not to a Legal Person or corporation. In most
cases, however, by contract all economic rights are assigned to the
employer. Paternity, what is known as a moral right, remains with the
individual.
The
bundle of right involved in a patent include its breadth, duration and
scope.
Patent breadth means the extent to which a given patent covers the
field to which it pertains. In other words, it means the minimum size of
improvements that another inventor has to make in order to obtain an
independent, non-infringing patent.
Duration or length refers to how
long monopoly protection is enforced by the State. Usually a
patent has a 20 year duration. However, when the term begins
varies. For example, it begins on application in the United States
but on grant of the patent in most other countries.
Scope
is defined by claims made in a patent application. Claims
establish the boundaries of the patent owner's rights. which are
exclusionary, e.g., exclude others from making, using, selling,
offering to sell, and importing the patented invention or process or
importing a product made by a process patented in the importing country.
To determine infringement, the alleged infringing product or process is
compared to the claims contain the patent.
While patents are established under statutory law the role of case law,
especially in the United States, has played a critical role in extending
what can be subject to patent. Two examples will demonstrate; software
and genetic patents. First, in the 1981 U.S. case of Diamond
v. Diehr the Supreme Court ordered the Patent & Trademark Office to
grant a patent on an invention even though computer software was used.
Until that time software was considered algorithms or mathematical
formulas in the abstract not to be subject to patent. However, the
court concluded that software used to operate a device controlling
execution of a physical process was patentable. U.S. statutory law,
i.e., the Patent Act, was subsequently amended to grant software
patents, e.g., the one click Amazon purchasing program.
Second, in the case of
genetic patents, the U.S. Patent Office denied patents to living
material including genes until 1980. The Patent Office, among other
things, believed that because genes were not visible it was not possible
to assess originality. In 1980, the Supreme Court in Diamond v
Chakrabarty reinterpreted existing law, i.e., there was no
change in the law itself. The case involved a patent for a genetically
engineered microorganism that breaks down crude oil. The Court observed
that Congress had the power to limit such patents but by failing to
legislate specifically about genetic patents it had, in effect, allowed
gene patenting. The Court’s rationale was based on the term
‘manufacture’ in Section 101 of the U.S. Patent Act: “the production of
articles for use from raw materials prepared by giving to these
materials new forms, qualities, properties, or combinations whether by
hand labor or by machinery.” Genes, the Court concluded, were material,
i.e., they had tangible material form, even though invisible to
the naked eye. Again the Patent Act was amended to permit patents for
genetic material. And in the case of the Harvard mouse genetically
engineered to highly susceptible to cancer, patents are now available in
the U.S. for higher organisms, not just genetic material. By contrast,
the Canadian Supreme Court has denied the patentability of the Harvard
mouse and other higher organisms.
Registered Industrial Design
Industrial designs are also a form of codified knowledge. Unlike
copyright and trademarks, however, knowledge is always fixed as meaning
in a utilitarian matrix. Industrial design involves the arrangement of
elements or details that contribute a distinctive aesthetic appearance
rather than a function to a good. In this sense there is a relationship
between copyright protecting a work of art and industrial design. Both
involve aesthetics but in the case of a copyright the aesthetic element
is fixed in a matrix that has no utilitarian value. By contrast an
industrial design is fixed in a utilitarian matrix, e.g., a coffee cup
without a design is still a coffee cup.
Industrial design protection can be obtained by both Natural and Legal
Persons. It is important to note, however, that industrial design
evolved from copyright in the British tradition but from patents in the
United States where they are called ‘design patents’. Design protection
is granted for a fixed time period (for example, 14 years in the United
States) after which the design enters the public domain. Registration
and payment of fees are generally required. Industrial design cannot be
renewed.
The
first design-related legislation in Britain was the Designing & Printing
of Linen Act of 1787. The Copyright of Design Act of 1839
extended protection to other textiles but it was not until the Design
Act of 1842 that protection was extended to other manufactures including
designs made up of functional elements (UK Patent Office 2001). In the
United States, an 1842 statute granted design patents to new and
original designs for manufactured products and printing on fabric.
Aesthetic design is fundamentally different from technical or functional
design such as a more fuel-efficient automobile engine. Its impact on
consumer behavior involves what can be called “the best looking thing
that works”. If a consumer does not like the way a product looks, he or
she may not even try it. Industrial designs are, however, the ‘weak
sister’ among formal IPRs such as copyright, patents and trademarks.
Duration is one indication, in the U.S., for example, it is 14 years for
an industrial design, 70 years for a corporate copyright and 20 years
for a patent. Nonetheless, the aesthetic dimension - the ‘look and
feel’ of a good or service – or its industrial design has always and
continues to play an important role in market competition.
Trademark
Trademarks (and marks of origin) are devices such as a word, logo or
other mark pointing to the origin or ownership of a good or service that
is reserved for the exclusive use of its owner as maker or seller.
Today, its application has, de facto, been extended to ‘domain names’ on
the internet or world-wide web. The World Intellectual Property
Organization (WIPO) has thus established dispute settlement mechanisms
to resolve ‘cyber squatting’, i.e. registering a domain name using the
name or trademark of an established business enterprise or celebrity,
e.g. Julie Roberts, with the intention of selling that registration to
its recognized trademark holder for a profit. At the international
level, however, only the Common Industrial Property Regime of the Andean
Community of 2000 makes explicit reference to web domain names
(Chartrand 2001). If a trademark takes the form of a logo, it emerges
from the Arts; if it takes the form of a name or word then arguably it
emerges from the HSS.
Trademarks and marks of origin, symbolize a Person – Natural or Legal –
or a place, respectively. A ‘mark’ is reserved for the exclusive use of
its owner as maker or seller. In market terms it embodies the ‘goodwill’
of a going concern, e.g., as a corporate logo. The matrix on
which a mark is fixed, however, varies. When fixed on a working device
or product like a bottle of wine the matrix is utilitarian; when fixed
on a communications medium such as a billboard, letterhead, television
or internet advertisement, the matrix is non-utilitarian.
The
word ‘trademark’ entered the English language in 1838 (OED, trademark,
n, a). Functionally, however, it traces back to ancient times and in
Western Europe from at least the 13th century. This includes masons
marks, goldsmith marks, paper makers’ watermarks and watermarks for the
nobility as well as printers’ marks.
While the 1618 case of Southern v How is generally considered the
birth of commercial trademark law in England, the first national
trademark legislation was in fact enacted in France in 1857 followed by
Britain in 1862. Subsequently, in Britain, the Trade Marks
Registration Act of 1875 established the first Trade Marks Registry
in the world which opened in London in 1876 (UK Patent Office 2003). In
the United States, the first trademark law was passed in 1870 based on
the patent and copyright clause of the Constitution. It was, however,
subsequently repealed and replaced in 1881 with legislation based on the
commerce clause of the Constitution.
Trademark-related rights, including appellations and indications of
origin, have since been extended to embrace: advertising slogans,
certification marks, collective marks, guarantee marks, labels and
emblems, service marks, trade names, well known and distinctive signs
and WWW domain names. They arguably extend or will be extended to
‘house marks’ used by biogenetic engineers as well as holographic, sound
and olfactory marks as virtual reality becomes an increasingly
profitable and sophisticated marketplace.
Registration and the payment of fees are generally required. A
trademark is granted only for new marks so as not to confuse the
public. It is available to both Natural and Legal Persons. But unlike
other forms of IPRs, trademarks can be renewed, potentially in
perpetuity.
Sui Generis
Sui generis in Latin
means “of its own kind”. There are a number of recognized sui
generis property rights. These include breeders’ rights for lines
of plants and animals generated using pre-genomic selective breeding
technology; a special depository right for microorganisms in lieu of
traditional patent requirements of a written description and drawings;
special rights for visual artists of recognized stature; special rights
for architectural works; and, special rights for integrated circuit
typographies beginning with the American ‘Chip Protection Act’.
In
many jurisdictions there are also utility patents which cover
improvements to existing patented products or processes. Similarly, the
European Commission’s Directive on the Legal Protection of Databases is
an example of:
a new form of copyright in databases, one
that extends to contents previously in the public domain and otherwise
not copyrightable. It narrowly restricted the application of the
principle of allowing exclusions for “fair use” in research, and it
permitted virtually indefinite renewal of copyright protection for
databases without requiring the substantial addition of new and original
content.” (David
2000, 6)
It
can be anticipated that many new sui generis rights will emerge
as nations compete by combining different elements drawn from their own
traditions governing copyright, designs, patents, trademarks, trade
secrets & know-how. The only constraint under the WTO and other
international trade rules is national treatment
Contractual
While know-how and trade secrets are often used as synonyms they need
not be so. In the case of management and franchises, for example,
know-how is usually accessible to third parties when being used. Single
elements may be kept secret but the overall concept cannot be. Where in
a nation’s judicial hierarchy infringement of trade secrets or know-how
may be heard varies, e.g., in the United States it is at the
State level. Some international conventions, e.g., TRIPS and the
Andean Pact Industrial Property Convention recognize infringement of
both. In effect, when a senior executive moves from a company in one
country to one in another signatory country, an international ‘legal’
lobotomy is in force; the executive and new employer may both be held
liable for any infringement. In William Gibson’s future world of
Neuromancer, corporations (and governments) protect their know-how
and trade secrets by implanting “neural bombs” (Gibson 1984). If an
employee’s loyalty slips, the bomb goes off killing or mentally maiming:
the bottom line - the knowledge is protected.
Know-how and trade secrets use a person – natural or legal - to embed
knowledge in material form. Secrecy is used to protect both types and
in most countries there is no formal statute. Trade secrets and
know-how are the least formally protected of all intellectual property
rights.
Know-How
The
term “know-how” entered the English language in 1838 (OED, know-how).
It refers literally to knowing how to do something, e.g., how to run a
construction project. It includes knowledge and experience of an
administrative, commercial, financial or technical nature used in
running a business or performing a profession. It is experiential in
nature, i.e., it is acquired through practice and experience. It also
tends to be ‘personal & tacit’ rather than ‘codified’ and embodied in an
individual rather than in an external matrix. In most countries,
know-how is protected by contract binding employees and other agents to
confidentiality. When a natural or legal person (including a
government) discovers that know-how has been revealed by an agent
without permission, legal recourse is available through breach of
contract before the courts. No registration is required. Know-how can
be protected without time limit. It can emerge from any of the three
knowledge domains – NES, HSS or the Arts.
Trade Secrets
Trade secrets involve information of a technical or commercial nature
that is not in the public domain nor generally available. It may be a
formula, pattern, physical device, idea, process, compilation of
information or other information that provides a competitive advantage
in the marketplace. It is generally protected by contracts that bind
employees and other agents to confidentiality. Normally the courts
require that a trade secret be treated by its owner in such a manner
that it can reasonably be expected to prevent the public or competitors
from learning about it except by improper acquisition or theft. In the
case of electronic data this includes using encryption and “password”
technologies. The most famous trade secret is the formula for
Coca-Cola. A trade secret may be embodied in written or other codified
form or it may be personal & tacit in a natural person. No registration
is required. There is no time limit as long as it remains secret. It
may emerge from any of the three knowledge domains – NES, HSS or the
Arts.
Copyright
Copyright is traditionally granted to creators of artistic and literary
works. These rights have, however, been extended over time to include:
artistic works such as choreography; drawings, motion pictures, musical
compositions, paintings, photographs, sculptures and works of
architecture;
literary works such as novels, poems, plays and reference works, and,
commercial or utilitarian works such as advertisements, computer
programs, databases, maps, newspapers and software.
Copyright is granted to natural and legal persons. When granted to a
natural person it endures for the life of the artist/creator plus a
fixed number of years that varies between countries, e.g., in
Canada for fifty and in the United States for seventy years. Copyrights
granted to legal persons are also for a fixed number of years that also
varies between countries.
Bundle of rights rights to control
1) reproduction of the work, 2) preparation of derivative works, 3)
distribution of copies of the work, 4) public performances of the work
and 5) public display of the work Adaptation, Translation
As
noted above, over time copyright protection has been extended from books
to maps and charts, sheet music, photographs, sound recordings and
motion pictures. Until the 1980s, however, copyright was, in all
Anglosphere countries, restricted to ‘works of art’. With introduction
of software copyright, however, utilitarian works received copyright
protection for the first time, and probably not the last. Copyright can
emerge from any of the three knowledge domains – NES, HSS or the Arts –
and can be obtained by natural and legal persons.
Two
additional observations are in order. First, the first patent provision
in the United States was a footnote to the copyright provisions of the
1784 South Carolina “Act for the Encouragement of Arts and Sciences.”
What makes this provision important is that it so closely coupled patent
with copyright protection, assigning the former as most appropriate to
“machines”, and the latter to “books”, with little difference in their
treatment. The Constitutional Convention of 1787 was influenced by this
Act and spoke also of securing exclusive rights for “Authors and
Inventors” to “promote the Progress of Science and useful Arts”.
Neither copyright nor patents for invention were, however, explicitly
mentioned (David
1992).
Second, there is the question of works by employees. Under Anglosphere
copyright all works created by an employee are, unless by contract
stated otherwise, the property of the employer. The employee cannot
even claim paternity to his or her work. This is not the case under the
Civil Code where paternity of the employee is preserved.
In
the constitutional monarchies of the British Commonwealth, the State
also exercises ‘Crown copyright’ over works created by servants of Her
Majesty. In the United States, there is no equivalent of Crown
copyright but rather a tradition that tax payers having paid for such
work they fall into the public domain. In the case of patents, any
invention created during company time by an employee is, by contract,
automatically licensed to the employer but the patent application must
be done in the name of the employee, i.e., paternity is
maintained. This is the case in both Common Law and Civil Code
countries.
There is, however, one prominent Anglosphere exception to employer
copyright: the university. Following the tradition of academic freedom,
copyright to works by professors is, by contract, theirs and theirs
alone. This exception has, arguably, resulted in the separation of the
financial and career interests of scholars from that of their host
institutions. Multinational communications conglomerates have, in
effect, filled the gap between the two. Four or five global firms now
control copyright for the world’s most prestigious scientific journals
written by academics employed by universities and colleges and often
paying ‘page fees’ to have their works published. This in an industry
in which publish or perish is the rule. In turn, employers – the
universities - now pay escalating library subscription fees for works
authored by their own employees. This has resulted in a shrinking
supply of periodical publications for students in all knowledge domains
(The Economist, August 5, 2004). In response to these educational and
financial costs, the Association of Research Libraries in the United
States, among others, are developing web-based alternatives to
‘commercial’ academic publishing.
There are two distinct global legal traditions regarding literary and
artistic works. Under Anglosphere Common Law there is copyright,
i.e., the right to copy. Under the French Civil Code which in one
form or another is used in most non-English speaking countries there is
author’s rights or droit d’auteur.
While over the centuries English and French systems governing the right
to copy a work diverged, they began essentially the same. The author
had, until 1710 in England and 1777 in France, no rights, only
liabilities and privileges flowing from the royal prerogative.
Creativity was the gift of God. The natural person was but a vessel and
the fruits of God’s inspiration belonged to His Representative on Earth,
the King. This was part and parcel of the Divine Right of Kings.
Common Law
The
root of English copyright in fact lays not in the rights but rather in
the liability of authors specifically for libel and pre-publication or
content censorship. Libel refers to written slander while defamation
refers to verbal or oral slander. Before printing was introduced to
England defamation was the primary problem simply because so few people
could read let alone write.
For example, consider the Magna Carta
of 1215, the first step in limiting the royal prerogative of the English
Crown:
It is a curious fact, and one
which marks the state of literary knowledge, even amongst the nobility,
in those days, that out of the twenty-six barons who subscribed this
important bill of right, only three could write their own names, the
signatures of the remainder, according to the term, only made their
marks. (Timperley
1838, 59)
It
was in 1476 that William Caxton set up the first printing press on
English soil. He was followed by foreigners who soon made up a majority
in the trade for the next forty years (Harvey
2005, 173). It is important to note that the printing press was the
first engine of mass production. The fixed costs of the press and
typesetting spread out over longer and longer runs of the same work
reduced average total cost per unit.
The
legal foundation for copyright in print was laid by Henry VII at the end
of the War of the Roses (1455-1485). This was built upon first his
Tudor and then by his Stuart successors. This legal edifice stood until
1640 while its spirit continued after the Statute of Queen Anne in
1709/10 and, arguably, is still with us today.
In
the first year of his reign Henry VII appointed Peter Actors as
Stationer to the King (Harvey
2005, 175). This began the practice of prerogative licenses to
print specific titles and/or types of works, e.g., almanacs,
prayer books, statutes etc. Also known as a printing patent it
represented the right to a copy, i.e., a specific title or
category of works in contrast to copyright, i.e., the right to
copy, granted exclusively to members of the Stationers’ Company of
London.
Stationers’ copyright was acquired by copying the title of a work on the
Company’s Register, hence ‘copy-right’. During the Middle Ages many
rights were derived by copying one’s name and explaining one’s ‘title’
to property on a register, e.g., to gain the right to farm a piece of
land, one’s name had to be inscribed on a register of tenants. This
granted ‘copyhold’ to the land. It was from this practice that
copyright registration began continuing in the United States until
1984.
Stationers’ copyright was perpetual and inheritable. Infringements by
other members were adjudicated by the Company’s own court. A Stationer
occasionally would pay an author a one-time honorarium but all
subsequent rights belonged to the registering Stationer. In fact in
1667 when John Milton sold Paradise Lost to Samuel Simmons, a member of
the Stationers’ Company of London, he became one of the first authors to
receive ‘copy-money’ for a second printing (Timperley 1839, 544). The
lowly status of the living author at the beginning of the age of print
resulted from, among other things, the enormous backlog of manuscripts
from antiquity and the Middle Ages being converted into print. Such
older works by well-known but long dead authors were the initial
best-sellers.
The
exclusive privilege of the Stationers’ Company to print was formalized
by Henry VII’s granddaughter, Queen Mary (1553-1558), who in 1557
granted the Royal Charter of Stationers’ Company of London. This
charter was similar to one proposed to but rejected by Henry VIII in
1542. He considered its powers too wide. The Charter was subsequently
renewed by Elizabeth I in 1588/59; amplified by Charles II in 1684; and
confirmed by William and Mary in 1690. In fact, it continues to this
day as the charter of the company.
The powers granted to them by these
charters are of such a nature as would not be very fit to be acted upon
in the present times. They had the rights of the inquisition itself
over all literary compositions - might search houses for any books which
they deemed obnoxious to the State, or their own interests – might
enter, as often as they pleased, any place, house, shop, chamber, or
building, belonging to any stamper, printer, binder, or seller of any
manner of book~ might seize, take away, have burn, or convert to their
own use whatever they should think was printed contrary to the form of
any statute, act or proclamation, made or to be made and these odious
privileges were often acted upon, as may be seen in the lives of the
early printers, and in the company’s accounts (Timperley 1839, 325).
There were therefore two distinct types of early copyright – printing
patents and Stationer’s copyright. In both cases the author had no
rights, only privileges. These two continued, with Parliamentary
approval, until 1709 when an Act was passed by Parliament entitled:
An Act for the Encouragement of Learning, by Vesting the Copies of
Printed Books in the Authors or Purchasers of such Copies, during the
Times therein mentioned, (8 Anne, c.19). Commonly known as the
Statute of Queen Anne it was passed in 1709 but came into effect in
April 1710.
Both forms of copyright – printing patents and Stationers’ perpetual
copyright -were abolished. The Statute of Queen Anne had three
objectives. First, it was intended to break the Stationers’
Company monopoly and end both perpetual Stationers’ copyright and
prerogative printing patents. Second, it was to end piracy by
placing Scotland and England under the same law. Later Irish piracy was
similarly brought under control in 1739 by an Act of Parliament (12 Geo.
c. 36). Third, it was intended to achieve the first two
objectives by, for the first time, recognizing the author as initial
owner of copyright in a work and to thereby encourage production of new
works. However, all rights of the author were subject to assignment to
a proprietor.
The
Act also explicitly recognized the financial interests of “proprietors”
who, by assignment acquired an author's copyright. This compromise
continues to haunt copyright reform in modern times:
… It is certainly true that the works of
creators will not be the subject of mass production and distribution if
entrepreneurs cannot be assured of realizing a reasonable return… The
problem therefore lies in finding the proper equilibrium which allows a
creator to pursue his rights, and to benefit from the use of his works,
but which also assures the entrepreneur reasonable returns (Keyes &
Brunet 1977: 2).
Nonetheless, the Stationers’ pressed for a return to perpetual
copyright.
Although the 1710 statute aimed to abolish
monopolies, monopolistic booksellers attempted to forge a case, which
would nullify its scheme and provide eternal protection for their
businesses. We can see that in the actions brought after 1731 when
statutory copyright protection began to expire. They even colluded to
accomplish their goal. A series of these actions [were] known as the
“Battle of the Booksellers'' (Shirata 2000).
They also told tragic tales of piracy ruining authors, honest
businessmen, their wives and children – the original tale of the
starving artist. Literary works were the inheritances of innocents and
pirates were, in effect, stealing from the mouths of babies. Such tales
were adopted by those advocating authors’ rights and used to illustrate
the problems of lax copyright protection for authors.
It
was not, however, until 1769 that a definitive legal decision was
delivered by the Court of King’s Bench in Millar v. Taylor: It
found in favour of a natural, perpetual copyright (Commons 1924: 275).
The plot of the booksellers was, however, ultimately defeated in 1774 by
the House of Lords in Donaldson v. Beckett. Its decision
established the basic concept of Anglo-American copyright. When an
author fixes his creation in a tangible medium he obtains a common law
right that is eternal in nature. However, he loses this right with
publication, or, ‘dedication to the public’.
While Millar v. Taylor was overturned it successfully established
in the public mind the Myth of the Creator expressed in Chaffe’s words:
… intellectual property is, after all, the
only absolute possession in the world... The man who brings out of
nothingness some child of his thought has rights therein which cannot
belong to any other sort of property… (Chaffe 1945)
… The change, however, was less a boon to
authors than to publishers, for it meant that copyright was to have
another function. Rather than being simply the right of a publisher to
be protected against piracy, copyright would henceforth be a concept
embracing all the rights that an author might have in his published
work. And since copyright was still available to the publisher, the
change meant also that the publisher as copyright owner would have the
same rights as the author. (Paterson 1968)
In
effect this is the situation of copyright today under the Common Law
tradition. All rights of the author can be assigned to another. And in
the case of an employee copyright belongs to the employer. This
includes in an even more extreme form the situation in the United
States. Thus while the U.S. overthrew the monarchy by the Revolution of
1776, it adopted English Common Law with all of its precedents. A will
be seen in France a completely new legal system followed the Revolution
of 1789, first known as the Napoleonic Code and today as the Civil Code,
was established.
Civil Code
In
France the situation was similar to England before 1710 until 1777. The
Code de la librairie (the Publisher’s Code) established royal
regulation of Parisian publishing in 1723 and was then extended to the
entire nation in 1744. Like England until 1710, it contained no legal
recognition of authors. Printing patents were also granted by the
Sovereign.
In
1777, however, things changed dramatically. A set of royal decrees were
issued that broke up the publishing monopoly of the Paris Publishers’
and Printers’ Guild. In recognizing the author for the first time the
decree granted privilèges d’auteur or author’s privilege in
perpetuity. Publishers’ privileges (privilèges en librairie), by
contrast, were limited to the lifetime of the author and nonrenewable (Hesse
1990, 113). The publisher became nothing more than an agent of the
author. In effect France adopted the 1769 decision of the Court of
King’s Bench in Millar v. Taylor: It found in favour of a
natural and perpetual copyright. However, unlike the English decision,
in France this natural right of the author could not be assigned.
During the French Revolution, however, the perpetual copyright of the
author was, in turn, sacrificed in favour of the public domain.
Copyright was limited to the life of the author plus ten years because
the revolutionaries wanted to convert the author, a creature of royal
privilege, into a public servant, the model citizen. Their focus was
the public domain (Hesse
1990, 130). In this Ginsburg finds a shared objective between the
French revolutionaries and their American cousins (Ginsberg
1990). The specific public good, however, remained implicit as
‘learning’ in the Anglosphere but explicit in the French as the ‘public
domain’ - a term that only entered “Anglo-American discourse through the
French of the Berne Convention” (M.
Rose 2003, 84) in 1886. The public domain is where private
intellectual property goes after monopoly protection runs out and where
it becomes a true ‘public good’, free for all! In the Anglosphere
tradition it might be called the ‘intellectual commons’.
As
in the United States the question of copyright during the French
Revolution was controversial as reflected in the intellectual gymnastics
of Condorcet. Initially he rejected all copyright – author’s and
printer’s rights - in favour of the public domain. However, the course
of the Revolution forced Condorcet to rationalize copyright as a
necessary evil. No serious books were being published because of
rampant piracy and anonymous counter-revolutionary and partisan
pamphlets and tracts proliferated. Copyright, or rather author’s
rights, would flush the author out into the public domain where Madame
Guillotine could greet him. It would also stop piracy and encourage
printers to be good citizens and publish good books.
Thus unlike the United States, the French revolutionaries drew fully on
natural rights recognizing the absolute moral rights of the
author/creator/inventor. In this they relied heavily on the
contemporary thinking of Immanuel Kant who considered an author’s work
not as an object but rather an extension of personality and subject to
protection as such, i.e., a human right. So accepted was this
view that for over 150 years in France there was no statutory law
defining moral rights. It was, in fact, only in 1957 that French
statutory law formally recognized the moral rights of the author (Sarruaute
1968).
Moral rights are separate and distinct from economic rights. The three
most important among many are: (1) the paternity right - the right to be
identified as the creator of a work and protected from plagiarism; (2)
the integrity right - the right to protection against alteration or
deformation of one’s work, and the right to make changes in it; and, (3)
the publication right (Hurt
1966, 424) – including the right not to publish at all or to
withdraw it from publication. The most succinct expression of their
nature is “inalienable, unattachable, impresciptible and unrenounceable”
(Andean Community, Common Provisions on Copyright and Neighboring
Rights, Article 11, 1993). These rights apply to employees as well as
freelancers. Such rights were subsequently expanded to include
droite d’ suite (right of following sales) and public lending rights
for authors of books held in public libraries.
Nonetheless moral rights have significant economic implications: They
obviously enhance bargaining power of a Creator in any contractual
negotiations. They can also stop any subsequent use of the work,
e.g., the ‘colourization’ controversy (of black & white motion
pictures) in the United States could not happen in France because the
director of the motion picture is the rights holder not the owner of the
negative as in the Anglosphere.
In
summary, with respect to contemporary copyright the Anglosphere ranks,
in decreasing order of precedence, the rights of the Proprietor, the
Creator and the Public as public domain. By contrast, in the French or
Civil Code tradition the rank ordering is the Public, the Creator and
the Proprietor.
Other Legal Traditions
In
the developing or Third World (or the South) there are historically
varied traditions governing copyright. Early Islamic jurists, for
example, recognized a creator's rights or copyright and offered
protection against piracy. However, traditional Islamic law treats
infringement as a breach of ethics, not as a criminal act of theft for
which amputation of the right hand is mandated. Rather, punishment took
the form of defamation of the infringer and the casting of shame on his
tribe. Only in recent years have formal copyright statutes been adopted
in many Islamic countries, e.g. Saudi Arabia 1989.
In
much of the Third World, however, a different tradition exists which
recognizes 'collective' or 'communal' or 'folkloric' copyright. This
contrasts with the Western individual-based concept of intellectual
property rights. Folkloric copyright recognizes rights to all kinds of
knowledge, ideas and innovations produced in what can be called 'the
intellectual commons', e.g. in villages among farmers, in forests among
tribal peoples, and even in universities among academics. Such rights
are not limited to the lifetime of an individual but rather exist in
perpetuity with a specific group or an entire people. In 1984, UNESCO
produced a Draft Treaty for the Protection of Expressions of Folklore
against Illicit Exploitation and Other Prejudicial Action . It is
not yet in force.
In
the Fourth World of 'aboriginal', "indigenous' or 'native' peoples,
intellectual property rights are, like in much of the Third World,
rooted in a concept of collective or communal intellectual property
existing in perpetuity, i.e. not limited to the life of an individual
creator plus some arbitrary number of years after his or her death. To
tribal peoples, a song, story or icon does not belong to an individual
but to the collective. Rights are often exercised by only one individual
in each generation, often through matrilineal descent.
Unlike the Third World, aboriginal nations do not constitute 'States'.
They therefore seldom participate on the international stage. Beyond the
1984 draft treaty on folkloric copyright, UNESCO passed a
Recommendation on Safeguarding Traditional Cultures and Folklore in
1989. Another instrument was drafted by indigenous peoples themselves in
1994: International Covenant on the Rights of Indigenous Nations.
This 'pseudo' covenant articulates a distinctive Fourth World approach
to intellectual property rights. To date, however, 'folkloric' nor
'aboriginal heritage rights' have no standing in the courts of the
world.
Public Domain &
Cultural Property
All
IPRs eventually end. When such rights lapse the subject matter falls
into the public domain becoming a public good freely available to one
and all. As will be seen, however, some works even though now in the
public domain may be ‘nationalized’ as part of a Nation-States
patrimony. These constitute part of a nation’s cultural property. In
addition there are some works and subject matter that are simply not
covered by IPRs that similarly are cultural property. I will now
examine both terms – the public domain and cultural property.
Public Domain
In
a sense the public domain is an unexplored country whose borders can be
outlined but whose interior remains unknown, unexplored and uncharted.
Thus James Boyle notes that the 2001 Duke University law conference on
the public domain was “the first conference on the subject” (Boyle
2003a, 1). Furthermore, he identifies David Lange’s 1981 article
“Recognizing the Public Domain” as having “really initiated contemporary
study of the subject” (Boyle 2003b, 59). In this unknown country
resides the vast bulk of human knowledge acquired through all four
faculties of knowing in all knowledge domains and practices throughout
human experience including pre-history. To paraphrase Rosenberg on
science, the body of knowledge called the public domain consists of an
immense pool to which small annual increments are made at the frontier.
The true significance of the public domain is diminished, rather than
enhanced, by extreme emphasis on the importance of the most recent
increment to that pool, e.g., IPRs (Rosenberg
1994, 143).
For
the competitiveness of nations in a global knowledge-based economy, such
ignorance cannot continue. To cure it, however, requires accepting the
inherent limitations imposed by the immeasurability and
incommensurability of knowledge. Accordingly, trans-disciplinary
induction is used and a circumambulation of the question conducted
looking at it from a number of different perspectives and interpreting
findings as symbolic of its numinous meaning (Neumann
1954, 7). Put another way: “A definition can be but one of many
definitions, each surely a function of perspective and agenda” (Lange
2003, 463). At this time, I will examine the public domain as:
economic commons;
legal principle and precedent, and,
constitutional & cultural history.
As
previously noted, like technological change in economics, the public
domain is, in law, traditionally treated as a residuum. Traditionally
in economics after the contribution of changes in capital, labour and
natural resources to economic growth has been calculated, the residual
is technological change. In law, after new knowledge has been
‘privatized’ as intellectual property, what remains is the public domain
(David 2000, 15). In this sense, the public domain is the opposite of
property (Boyle 2003a).
Extending the parallel, the public domain is where knowledge is at home
as a public good, i.e., non-excludable and non-rivalrous, acting,
as will be seen below, like disembodied exogenous technological change.
Everyone has the right to know; it falls from heaven like manna (Scherer
1971, 347). Knowledge covered by intellectual property rights, on the
other hand, is rivalrous and excludable by law, if not by nature. It is
embodied (fixed) in a work of aesthetic or technological intelligence
that is the possession of its creator (or, more usually under Common
Law, a corporate proprietor) who determines access and application. To
put it another way, where intellectual property rights privatizes or
encloses new knowledge (Boyle 2003b) and limits access through price and
other mechanisms, knowledge in the public domain is free to all without
cost or restriction.
The
public domain has also been considered an intellectual or public
knowledge commons (David
2000). In general, an economic commons is a natural resource shared
by all but owned by none. Problems of over-use and depletion of such
common resources, e.g., fish in the seas beyond the territorial
limits of any Nation-State, has been called the “tragedy of the commons”
(Hardin 1968). Mainstream economics recommends creation of property
rights, i.e., privatize ownership of the resource to guarantee its
survival through the operation of self-interest on the part of its new
owner or owners (e.g.,
Demsetz 1967).
This argument has been extended to the encouragement of new knowledge
through intellectual property rights that, in effect, privatize new
knowledge. The economic rational is that given the public goods nature
of knowledge, a producer cannot capture revenues to cover costs, let
alone earn profits, in the absence of such rights. The resulting
monopoly, e.g., copyrights and patents, are justified, however, by full
public disclosure of new knowledge, e.g., through full patent
application disclosure or publication and its eventual total and
complete absorption into the public domain. Society benefits because
expansion of the public domain contributes to economic growth by
enriching the knowledge base of everyone who wants to know.
The
public domain, however, is unlike any natural resource commons. Most
obviously, the public domain is artificial - it is human-made. And, as
Herbert Simons stresses, there is a need for a clear epistemological
distinction between the sciences of nature and “the sciences of the
artificial” (quoting Simons,
Layton 1988, 91). Similarly, a clear distinction must be made
between the economics of the public domain and those of natural
resources.
In
many ways the public domain is the inverse of a natural resource
commons. First, use of the public domain does not reduce the quantity
of resources available to others. Second, in its normal state the
public domain grows and will continue to grow until the collapse of
human civilization in its contemporary incarnation. Such growth may be
slowed by IPRs and other impediments but the biological need to know
insures growth of the public domain. Third, while there can be no
subtractions from the public domain through use, additions are not
simply additive. Rather, additions combine with existing knowledge
mutating and generating yet more new knowledge. Or, in terms of Isaac
Newton’s famous aphorism: “If I have seen further it is by standing on
the shoulders of Giants.” The public domain is not a domain of scarcity
but of fertile abundance. In this sense the public domain, unlike any
natural resources commons, exhibits increasing returns to scale.
Cultural Property
While all knowledge eventually
enters the public domain some of it, in effect, is nationalized to
become ‘cultural property’, i.e., part of national or even global
patrimony. It then becomes subject to domestic market restrictions as
well as export and import controls of varying severity in the form of
cultural property rights (CPRs). It is important to note that it is not
the content or function of a work that becomes cultural property but
rather the ‘original’ matrix in which it is fixed, e.g., a
Guttenberg Bible or Faraday’s first electric motor of 1821.
The
modern concept of cultural property was birthed by Henri ‘Abbe’ Grégoire
(1750–1831) during the height of the French Revolution. His success can
be judged relative to the fact that:
Public responsibility for the conservation
of artifacts of historic or aesthetic value is now acknowledged
everywhere. One way or another the state will ensure preservation of a
Stonehenge or a Grand Canyon as well as a great many lesser cultural
icons. (Sax
1990,
1142)
Commissioned by the National Convention in 1794, Grégoire, produced
three reports, the first of which was entitled: Report on the
Destruction Brought About by Vandalism, and on the Means to Quell It.
Grégoire coined the term ‘vandalism’. In effect he asked:
Why should caring for paintings, books, and
buildings be a concern of the nation? Why, especially in a republic
that was beginning radically anew, should monuments redolent of the
values of the old regime be respected? (Sax
1990,
1144)
He
framed his answer, in Republican terms, by asking in turn: What does the
spirit of liberty require? He offered three answers:
First, that liberty is only realized where
the talent and creative energies of the individual flourish. Second,
that only where tolerance for difference and respect for creativity
exist can that flourishing occur. And third, that the pursuit of
knowledge and repudiation of ignorance are essential to a process where
talent and creativity will blossom. (Sax
1990,
1155)
Two qualifications are needed to
the above description of Law as it relates to knowledge. First,
rights of creators vary significantly between Anglosphere Common Law and
European Civil Code traditions. Thus under the Civil Code
artists/authors/creators enjoy imprescriptable moral rights, i.e.,
they cannot be signed away by contract. This includes employees. Such
rights are viewed as human rights based on the Kantian convention that
original works are extensions of their creator’s personality. Where in
the Anglosphere moral rights are recognized, e.g., in Canada,
they remain subject to waiver if not outright assignment to a
proprietor. This reflects among other things the Anglosphere legal
fiction that Natural and Legal Persons enjoy the same rights.
Imprescriptible rights significantly enhance the bargaining power of
individual creators, an increasingly important question in a
knowledge-based economy characterized by increasingly contract and
self-employment rather than a life long employer.
Second,
in the course of the current digital revolution content is being
converted from analogue to digital format. By this act a new term of
copyright begins for each new fixation. There has also been an outbreak
of ‘patent wars’ where instead of an incentive to creativity, legal
protection becomes a weapon in market competition. A similar
development is taking place with respect to ‘copyright abuse’ by rights
holders.
Traditional
At
the extreme, cultural property includes all the artifacts of daily
national life. Traditionally, however, it is restricted to a limited
range of things or rather artifacts distinguishable from the ordinary by
their aesthetic value, cultural significance, rarity and/or age.
Designated or listed works– artworks, books, buildings, monuments, et
al – usually can be bought and sold domestically (within limits
imposed by the State) but not necessarily internationally. Traditional
cultural property is thus subject to differing national policies
limiting both domestic and international trade.
The
traditional cultural property economy is populated by artists,
collectors, dealers and auction houses, museums, art historians,
archaeologists, ethnographers and, of course, national cultural
officials (Merryman 2005). A significant problem is theft and
subsequent illicit import and export of traditional cultural property
between countries. Thomas Hoving, former curator of the Metropolitan
Museum of Art, and subsequently president of Hoving Associates,
estimated that, ounce for ounce, art and antiquities are more valuable
than heroin; they yield a higher rate of return at less risk and face
significantly less punitive criminal punishments (Chartrand
1992). In fact, since the time of Abbe Grégoire, protection of
traditional cultural property has been extended beyond Nations to all of
humanity. Arguably this gained clearest expression with the 2003 UNESCO
Declaration on the Intentional Destruction of Cultural Property
made in response to Taliban destruction of the colossal Bamiyan Buddhas
in 2001.
Contemporary
In
the 20th century the concept of cultural property was extended to State
protection or rather support of contemporary creation. Thus in the 1947
General Agreement on Tariffs and Trade (GATT), there are four
provisions making a distinction between cultural and other goods and
services in international trade. First, quotas are protectionist
measures that run counter to the free circulation of goods under Article
XI. However, an exemption is granted in Article III (10) with respect
to cinema exhibition. Second, Article IV is entirely devoted to
special arrangements for fixing quotas in the film industry. This
provision represented a compromise between the USA film industry and the
Europeans keen to maintain quotas first established between 1919 and
1939. They have since been extended to television and other so-called
‘cultural industries’.
Third, under Article XX
(a), restrictions on free trade are permitted to protect public morals.
To the degree public morals are part of national culture then foreign
cultural goods threatening public morals may be restricted. The most
obvious example is Islamic societies which hold fundamentally different
values from the West about the image of women. Similarly, controversy
about sex and violence in books, film, video and TV has also
traditionally been used to justify restrictions on cultural goods
imported from more 'liberal' countries. The classic example was ‘kiddie
porn’ once exported from Scandinavian countries. Social science
research in those countries, at the time, suggested no harm flowing from
such products. Under international pressure, however, the trade has
since ceased. Multilateral instruments dealing with trade in obscene
materials and artifacts in fact form part of the contemporary
multilateral intellectual & cultural property rights regime
Fourth, under Article
XX (f) of GATT, exceptions to free trade allow protection of traditional
cultural property including artistic, historic and archaeological
treasures. Similarly, Article 36 of the Treaty of Rome, which
created the European Union, exempts cultural treasures from the general
prohibition on quantitative restrictions on trade.
With the fall of the Berlin Wall, a new era began. Some argue that
global conflict based on ideology was replaced by the clash of cultures.
(Huntington
1993)
It will be
where the “tectonic plates” of different cultures meet that conflicts
will erupt. The 1990s tragedy in the Balkans between Catholic Croats,
Orthodox Serbs and Moslem Bosnians who share a common language
(Serbo-Croatian) and a common ethnic background (Southern Slavs)
demonstrates that it takes only one significant cultural difference (in
this case, religion) to lead to genocide, ethnic cleansing and cultural
vandalism.
Yet
more subtle and simmering differences and disputes between allies, long
suppressed in the bi-polar global struggle, have also re-surfaced. Some
such differences find expression in the concept of ‘cultural
sovereignty’. The term has been current in Canada since introduced at
the height of the struggle for Quebec independence during the 1970s. It
speaks to a world (or a Nation State) in which military and economic
sovereignty has been compromised, if not totally surrendered, through
alliances with others. In such a world sovereignty can openly be
expressed only through the ‘soft power’ of culture. Since that time,
the term has attained the global diplomatic stage.
Cultural sovereignty, in effect, involves the struggle to be heard at
home and abroad above the booming voice of the American entertainment
industry that has succeeded in penetrating the cultural marketplace of
every nation on earth. The one remaining superpower is thus also a
global cultural colossus spanning East, West, North and South. Fuelled
in part by the peculiar pricing methods used in the entertainment arts,
i.e. a rate per viewer rather than the production cost of the
work itself, the high technical standards embodied in American
entertainment arts programming have set the bar for audiences around the
world. As domestic audience dollars flow to American programming,
however, they flow out of a country leaving the local arts industry
poorer financially and culturally in that local production is not
encouraged.
On
the economic front Canada, France and Sweden, among others, continue to
press the World Trade Organization to maintain its exemption of cultural
goods and services from free trade. These countries, together with
others, have created a web of international film and television
co-production agreements intended to generate the high production
standards demanded by audiences at home, abroad and especially in the
American marketplace itself. In effect, these countries are
manipulating the regulatory environment to engineer a financially viable
arts industry through control of the electromagnetic spectrum and other
communications media. In these efforts, the Canadian attempt to build
‘Hollywood North’ has led the way. With innovation of the Internet,
similar questions of cultural sovereignty are arising, e.g., the
success of Google search and book scanning led France and the European
Union to respond with counter-measures to compete.
The
right of Nation States to subsidize and otherwise support their domestic
cultural industries – free of free trade restrictions - was recognized
by the 2005 UNESCO Convention on the Protection and Promotion of the
Diversity of Cultural Expressions. At the conference, one hundred
and forty-eight countries approved; the United States and Israel voted
against; and, four abstained. This highlights again the
‘exceptionalism’ of the United States with respect to both intellectual
and cultural property rights.
Intangible
Traditional and contemporary cultural property invokes State protection
for the preservation and/or production of works that codify or tool
knowledge into an extra-somatic matrix called an ‘artifact’. This may
be a book, building, machine, motion picture, painting, scientific
instrument, sound recording, tapestry, et al. Intangible
cultural property, on the other hand, invokes State protection for the
preservation and transmission of tacit personal knowledge, i.e.,
knowledge fixed in a Natural Person that cannot easily be encoded.
That tacit personal knowledge finds expression in performance (or
demonstration) was one of the insights of philosopher of science Michael
Polanyi ([1958], 1962). For Polanyi, we ‘indwell’ in our codes
(languages) and our tools as extensions of ourselves. They become
subsidiary to our focal consciousness. We feel where the hammer hits
the nail not the hand holding it. The tacit ability to manipulate code
and tool matter/energy to serve human purpose constitutes technology
in its original sense of ‘reasoned art’ – from the ancient Greek
techne meaning art and logos meaning reason. Tacit
knowledge, in turn, has become a bone of contention in discussion about
the emerging knowledge-based economy (Cowan,
David & Foray,
2000).
Intangible cultural property has specific meaning for three groups of
people: (i) preliterate and tribal peoples of the Third and Fourth
Worlds; contemporary artists, artisans and technicians facing
de-skilling; and, so-called ‘Living Treasures’.
(i) Preliterate & Tribal Peoples
In
preliterate societies knowledge is transmitted orally, usually through
the mnemonics of chant, ritual and storytelling, enforced through
religious practice and taboo. The association of rhythmic or
repetitively patterned utterances with supernatural knowledge endured
well into historical times. Among the ancient Arabs, for example, the
word for poet was sha'ir, “the knower”, a person endowed by the
spirits with knowledge (Jaynes 1978).
Oral tradition remains the dominant form of inter-generational and
intra-generational transfer of knowledge among peoples of the Fourth
World – aboriginal or indigenous peoples. It can only be transmitted
and the fabric of the culture maintained through person-to-person
communication. It is not codified extra-somatically. To many tribal
peoples, a song, story or icon does not belong to an individual but to
the collective. Rights are often exercised by only one individual in
each generation, often through matrilineal descent.
The
intellectual property rights regime, however, is based on three
principles: (a) fixation of knowledge in material matrix; (b) limited
duration of rights before knowledge enters the public domain; and, (c)
rights are granted only to a Person – Natural or Legal. This means
that: (a) ephemeral works such as the spoken word are not protected; (b)
tribal traditions granting rights in perpetuity – as long as the rivers
flow and the sun shines – have no legal standing because the knowledge
is in the public domain; and, (c) family lines, clans or tribes are not
Persons in a legal sense and hence can have no standing in court unless
they incorporate and adopt alien ways of governance.
The
question of “appropriation” has arisen in the artistic community
regarding the telling of tales and creation of works of art based on
Fourth World cultures. At the extreme, the term is ‘cultural
vampirism’. On the one hand, some in the First World community
recognize ownership by Fourth World peoples of their own cultural
property. On the other hand, there are those who believe if artists
restrict themselves to their own culture all humanity will be deprived
of cultural richness.
An
apocryphal example of appropriation is the alleged mid-1980s case of the
thunderbird motif used by the Kwakiutl people of west coast Canada.
Kwakiutl women knitted woolen sweaters using this design. A pair of
Japanese businessmen saw the sweaters on a tour and promptly mass
produced them for sale in Asia. Apparently over $100 million in sales
were made. Not a penny was returned to the Kwakiutl people. And
because such images are considered to be in the public domain the
Kwakiutl had no standing in court to seek damages and compensation for
the appropriation of their cultural property for the profit of others.
Another aspect of Third (the developing countries of the South) and
Fourth World knowledge is traditional environmental knowledge, or TEK,
defined as a body of knowledge built up by a people through generations
of living in close contact with a specific natural environment.
The
exploitation of TEK by biotech firms has led to charges of ‘biopiracy’
(Duffield 2002), i.e., stealing the work of others for one’s own
profit. Among the leading and most articulate critics is India-born
Vandana Shiva (1999). As she has noted, for many Indian farmers “IPR”
stands for “intellectual piracy rights”. A case in point is the neem
tree, which has been cultivated and nurtured by Indian peasant farmers
for millennia as a biopesticide and medicine. American and Japanese
corporations “patented” the medicinal and pesticide properties of the
tree with no royalties accruing to Indian farmers.
In
response Third World countries have increasing sought to protect their
biological as well as cultural resources. India, for example, is
compiling a 30-million-page electronic encyclopedia of its traditional
medical knowledge (as well as yoga positions). Ancient texts in Arabic,
Bengalis and Sanskrit are being translated into five global languages -
English, French, German, Japanese and Spanish - in an effort to
establish ‘prior art’ and prevent others from claiming intellectual
property rights (Biswas
2005).
There are thus similarities between Third and Fourth World peoples.
However, the Third World is made up of sovereign Nation States. They
can pass laws and sign international agreements requiring “national
treatment”. Peoples of the Fourth World, on the other hand, are unable
to do so. Rather, they must depend on national and international
institutions if their cultural property is to be legally recognized. In
this regard the 2005 UNESCO Convention on Intangible Cultural
Property represents the most fully articulated international
expression of global concern.
(ii) Contemporary Artists,
Artisans & Technicians
Since the dawn of the Industrial Age, the work of artists, artisans and
technicians has been progressively displaced by machines including
computers and motion picture projectors. In many cases tacit skills and
techniques developed over generations and transmitted through
person-to-person communication including performance and demonstration
have been lost.
In
Science and Technology this is justifiably called progress. It is well
documented that what usually begins as a manual protocol of a researcher
is passed on eventually becoming embodied in generations of an
instrument that are progressively more opaque until finally it becomes a
‘black box’ (Baird
2004;
Rosenberg 1994;
Cambrosio & Keating 1988). At this point the protocol becomes
subsidiary to the researcher allowing focal attention to shift to the
next question. Effectively there is no need for a human operator at
all. Push button A then B and then get results! New knowledge
displaces the old because it is generally superior – the point of the
Enlightenment.
In
the Arts and Humanities, however, it is not progress in any aesthetic or
cognitive sense but rather economics that is at play. New knowledge
does not necessarily displace old in these knowledge domains. Rather
superior aesthetic and cognitive knowledge is too often displaced or
‘dumbed down’ due to market forces. Thus new knowledge is not
necessarily superior but rather cheaper than the old.
Craft or hand methods generally produce superior aesthetic and sometimes
technical results but are not subject to mass production and therefore
do not enjoy economies of scale. With a limited market for expensive
hand-made things there can be but few with the skills necessary to
produce them. The knowledge acquired and passed on over generations can
thus be lost, forever, in but one How to maintain such intangible
cultural property or craft knowledge yielding superior aesthetic results
is the point of a movement called ‘Living Traditions’ (White & Hart
1990).
In
the ‘live’ performing arts it has similarly been recognized (Baumol &
Bowen 1966) that an income gap exists between what it costs to perform a
live Mozart concerto and what ticket buyers in a middle class democracy
can reasonably afford relative to alternative entertainment
opportunities including recordings. It takes the same number of players
and time to practice and perform the concerto today as it did in the
time of Mozart himself. There are, however, no labour savings devices
available. But costs have gone up so much faster than ticket prices
that there simply should be, for strict financial reasons, no live
Mozart concerto performed evermore.
Yet
the ‘live’ performance is qualitatively different and arguably
aesthetically superior to the machine-recorded one (Baumol & Oates 1972,
1974, 1976, Tullock 1974, 1976). Should knowledge of how to play Mozart
with violin, flute, piano et al with excellence in front of a
live audience be allowed to fade away for market reasons? To economist
John Maynard Keynes, father of the Arts Council of Great Britain, the
answer was no. Rather public subsidy was appropriate to ensure a
reasonable supply of a ‘merit good’ that the market itself cannot
profitably afford to produce. Put simply: the social and cultural
benefits outweigh the costs. In this example traditional, contemporary
and intangible cultural property find a common need for State
sponsorship through Time.
Alas some important intangible cultural property has been lost to the
live performing arts. As I understand it, between 1929 (with birth of
the movie palace followed by the Second World War) and the early 1960s
no major performing arts venue was erected anywhere in the world. The
architects of La Scala, of Carnegie Hall and Massey Hall who knew site
lines and acoustics as experiential art forms did not pass on the
knowledge to future generations. Their knowledge was not needed nor
applied. No apprentices learned the ways of the masters. The knowledge
was lost.
When in the 1960s an enormous cultural building boom occurred across the
West this knowledge was lacking, or rather, we were ignorant of how to
duplicate let alone exceed past master builders. Initially the result
was concrete ‘barns’ with bad site lines for the audience and terrible
acoustics. Since that time experience has accumulated but generally
through Science and Technology enframing and enabling physical nature
rather than application of the intangible cultural property of master
builders. Again, the 2005 UNESCO Convention on Intangible Cultural
Property arguably represents the most fully articulated multilateral
expression of global concern.
(iii) Living Treasures
A
Living Treasure is a Natural Person who embodies or fixes in their
person the cultural knowledge (or some significant part thereof) of an
entire People – tribal, communal, regional, national or global. Such
Treasures possess a high degree of the knowledge and skills required to
perform and/or re-create specific aspects of a community’s intangible
cultural heritage. The institution - formal and informal - is well
established in many Asian nations.
As
with contemporary artists, artisans and technicians, however, Living
Treasures are often the last link to skills and techniques of the
ancestors. Unlike the West, however, in the Third and Fourth Worlds it
is too often not just a technique but an entire culture and its
knowledge that is lost with their passing. To ‘link back’ is the
meaning of the Latin word re-ligio. In this sense Living
Treasures are numinous personalities commanding respect if not reverence
linking the Past and Present with the promise that old knowledge will
continue to the Future. Again, new knowledge is not necessarily
superior to old in the Arts & Humanities. And again, the 2005 UNESCO
Convention on Intangible Cultural Property represents the most fully
articulated multilateral expression of global concern.
To
4.0 The Multilateral Regime
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