The Competitiveness of Nations
in a Global Knowledge-Based Economy
October 200
3Brian J. Loasby
Connecting Principles, New Combinations, and Routines
Reflections Inspired by Schumpeter and Smith
8th Conference
International Joseph A. Schumpeter Society
Manchester, 27 June 2000
Index
Joseph Schumpeter and Adam Smith
Joseph
Schumpeter and Adam Smith
In Joseph Schumpeter’s History of Economic Analysis
(1954), Adam Smith is not allotted a leading role. This is entirely appropriate, because the
focus of economic analysis has been price theory, gradually refined into a
formal and intendedly complete model of the
allocation of economic resources; and at the time that Schumpeter was producing
his treatise the culmination of this development was to be found in the work of
Walras, even though it was subsequently recognised that Walras’s
analytical system did not quite realise his vision. In this perspective Smith is indeed not a
dominant figure. Despite the claims of some
economists who have attempted to rescue his reputation as a theorist, it is
seriously misleading to interpret Smith as a ‘precursor’, even unintentionally,
of general equilibrium in aWalrasian sense of rationally
co-ordinated activities, and even worse to interpret
him as a precursor of post-Walrasian theory or of
other models which rely on closed-system rationality to deduce equilibria. Nor
indeed did Smith consider theory, formal or informal, to be sufficient to
explain the working of an economic system. As we shall shortly explain, he had very
different ideas about both the content and the method of economics.
However: we should notice that Schumpeter also considered
economic analysis as defined above, to be only part of economics; and from his
other writing we may infer that he did not believe it to be the most important
part. In his Theory of Economic
Development he makes a sharp distinction between an analytical focus on the
co-ordination of a set of economic activities that is assumed to be
well-defined - which is still the central tradition today - and the explanation
of economic growth ‘from within’ (Schumpeter 1934, p. 63). Economic analysis provides models of the ‘circular
flow of economic life as conditioned by given circumstances’ (Schumpeter 1934,
p. 3), and although since Schumpeter’s time these circumstances have been
extended to include the specification of a very wide range of locations, future
dates and possible states of the world, these circumstances are no less ‘given’
(though it is not at all clear by whom) than in the models with which he was
familiar. However, ‘[dl]evelopment in our sense is a
distinct phenomenon, entirely foreign to what maybe observed in the circular
flow or in the tendency towards equilibrium’ (Schumpeter 1934, p. 64). Co-ordination, Schumpeter asserted, is not the
result of rational choice or efficient contract, but is achieved by allowing
‘things [to] have time to hammer logic into men’ (Schumpeter 1934, p. 80); thus
although conduct eventually appears to be ‘prompt and rational’, it is simply
the manifestation of evolved routines. Walrasian theory may therefore be used for the contingent
prediction of behaviour, but it does not explain how
that behaviour is generated.
That evolution, not rationality, provides the correct explanation for economic order was the theme of a famous argument by Alchian (1950), which was notably criticised by Penrose (1952) for excluding human purpose. However, Schumpeter did not bother with this issue, preferring to use the dependence of co-ordinated behaviour on time rather than rational choice to explain why economic development is necessarily cyclical. He invokes the limitations of human cognition to justify his claim that ‘stability is indispensable for the economic conduct of individuals’ (Schumpeter 1934, p. 40) - a theme to which we
2
shall return; but the major innovations which he identified
as the prime movers of economic development undermine established routines and thus
destroy the established basis of co-ordination. The creation of a new basis is no easy task,
and no Walrasian mechanisms are at hand - indeed, as we
shall see, no such mechanisms are possible within a Walrasian
system; therefore a period of extensive innovation is necessarily followed by
recession. In Schumpeter’s own vision of
the economic system, the theory of business cycles and the theory of growth are
inseparable; it is illegitimate to add cycles to a trend which is independently
modeled, for without the cycle there can be no growth to produce a trend. This Schumpeterian proposition was developed
at length in his study of business cycles (Schumpeter 1930). That the analysis of business cycles cannot
properly be treated as a discrete topic has recently been reasserted, but
proposals to assimilate this analysis to models of macroeconomic equilibria or of equilibrium growth are clean contrary to
Schumpeter’s position.
Schumpeter’s admiration for Walras
who is very firmly located on one side of his dichotomy between ‘economic
analysis’ and the theory of economic development ‘from within’ therefore leaves
ample room for Schumpeter himself on the other side, which many people especially
at this conference, might think more important. However, in a history of the theory of
economic growth, Smith is not so easily left in a subordinate place. Perhaps Schumpeter himself realised
this in recognising the quality of Smith’s Essay On Philosophical Subjects (1980), and especially his History
of Astronomy (Schumpeter 1954, p. 182). Smith’s account of “the principles which lead
and direct philosophical enquiries” is essentially a theory of development from
within, motivated by the desire for some means of understanding phenomena which
cannot presently be explained; Smith exemplifies his theory by analysing as succession of theoretical visions of
cosmological systems, not dissimilar from the visions that Schumpeter invoices
both in his History of Economic Analysis and in his emphasis on major imovations. In
relation to the distinction already made between a theory of co-ordination,
which is based on a closed dataset, and a theory of growth, which is based on
novelty, it is important to note that for both Smith and Schumpeter this restructuring
is not deduced from the evidence; it is a product of the imagination. It therefore belongs in a theoretical system
in which radical or structural uncertainty is not suppressed by fictional
probability distributions, but is taken seriously.
In the course of his exposition, Smith also observes that growing specialisation within the scientific community leads to greater attention to the detail of theoretical systems, which increases the likelihood that inadequacies will be perceived within those systems; and these perceptions working on the motivation to avoid the psychological discomfort of the inexplicable rather than the search for gain (Smith l980, p.61), provide the incentive for the creation of new patterns which appear to be locally appropriate. The result is an increasing and self-sustaining diversity of increasingly specialised systems of thought. Scientific knowledge grows by division, and this growth is accelerated by the specialised studies that result from a finer division. In the Wealth of Nations Smith transformed this principle of the division of labour from an extension of his psychological theory of the growth of knowledge into the foundation principle of his own theory of economic development, with the emphasis now on productive knowledge (Smith 1976b). Smith
3
differs
from Schumpeter in emphasizing the importance of incremental change, as
Marshall was to do (drawing explicitly on Darwin as well as Smith); but we
should not forget Smith’s (1976b, p. 22) reference to the innovative role of
philosophers or men of speculation who “combine together the powers of the most
distant and dissimilar objects” - in other words those who, in Schumpeters (1934, p. 66) phrase, “make new combinations.”
It would be a mistake to treat Smiths interest in economic
development, and its relationship with the growth of knowledge, as a side-issue
in the history, or the future, of economic thought. In a paper presented to the European History
of Thought Conference in Graz this year (Loasby 2000),
I have argued for the presence of two substantively different traditions in
economics. What might be conveniently labelled the cartesian tradition emphasises the search for proven knowledge, where proof is
a logical operation; it is easy to see how this tradition gives emphasis to
choice as optimization, where the optimum is deduced by applying a criterion function
to a possibility set, and to the representation of any stable situation or
stable process as an equilibrium, the existence of which is deduced from the
initial specification of the system. (Proofs of stability and uniqueness are also
usually thought to be desirable, although multiple equilibria
are sometimes welcome because they suggest options for policy). The progress of knowledge in economics then
consists in improving the internal coherence of models, in increasing the range
of circumstances that are included in the specification, and in finding methods
of modelling phenomena or relationships that have
hitherto proved recalcitrant. These
directions may conflict - as an obvious example game-theoretic models ignore
the requirements for proofs of a general equilibrium; but the formal
properties of closed-system logic provide a common link across these varieties
of formal theorising.
David Hume rejected this emphasis on formal proof as a route
to empirical knowledge; indeed he rejected the possibility of proving the truth
of any general empirical proposition, either by deduction or induction. This we might call Hume’s Impossibility
Theorem. Certainty was not achievable;
and axiomatic reasoning was insufficient as a method of scientific enquiry. Instead of a fruitless search for a route to
infallible truth, Hume therefore proposed an inquiry into the processes by
which people come to develop particular empirical propositions and to believe
that these propositions are true. It was
precisely such an enquiry that Smith undertook in his History of Astronomy,
and the terms of his enquiry led him to see Newton’s theory - astonishingly for
his time - not as demonstrable truth but as the product of Newtons
imagination, and consequently liable eventually to be superseded. He drew particular attention to its appeal to
the imagination of others, and not least to its aesthetic appeal, which endowed
it with great rhetorical power, a theme to which we will return in a later
section. This exploration of Humes’ agenda subsequently led him to emphasis the
psychological influences on human decision making in his Theory of Moral
Sentiments (Smith l976a) with due recognition of their fallibility both
there and in the Wealth of Nations.
4
Alfred Marshall studied mathematics at Cambridge when
Euclidean geometry was quite widely believed to have demonstrated the power of
axiomatic reasoning to demonstrate empirical truth, only to experience the
clearest refutation of this belief by the Creation of non-Euclidean geometry
(Butler 1991). This refutation was later
reinforced by the perception that Cournot’s axiomatic
reasoning, which led to the conclusion that falling costs necessarily implied
monopoly, was falsified by Marshall’s own statistical and personal observations
of the contemporary British economy. Though still impelled towards the development
of theory, he became cautious about its application, and extremely cautious
about its refinement, because of the likelihood that errors in and exclusions
from the specification of any model would be carried through to its conclusions
thus creating knowledge which might be dangerously false. (How right he was is abundantly illustrated in
the record of economists’ policy recommendations.) He also gave the development of knowledge a
central role in economic systems, although this role was underdeveloped in his
own work and even proposed treating organisation as a
factor of production, because of its importance in the generation and use of knowledge.
Allyn Young (1928)
presented a forceful summation of the Smith-Marshall theme of the development
of knowledge in economic systems, and Penrose (1950) virtually reinvented it. Evolutionary economics belongs in this
tradition, and the accounts of economic development based on the growth of knowledge, that are offered by Smith and Schumpeter rely on similar
elements similarly structured.
To understand these common conceptual bases; and the contrast
with formal modeling, I shall draw on the analysis in Jason Potts’ (2000)
forthcoming book. As one might expect of
an analytical method that was borrowed from nineteenth-century physics, formal
models typically assume an integral space in which every element is connected
to every other element. Just as in Newton’s
universe every object with mass influences every other such object, so in the full
general equilibrium system all preferences are directly connected to all goods
and all production possibilities, even when these preferences, goods and
production possibilities are distributed across space, time, and conceptual
states of the World, and in game-theoretic models all players know the rules of
the game, are able to compute the full consequences of any action, and know
that all other players have the same knowledge and capabilities. All actions are therefore simultaneously
determined, even when they take place in different locations and at different times,
and even though some of them never occur at all in many states of the world;
the genius of the Arrow-Debreu model is to resolve
the problems of distance, time, and uncertainty by abolishing them. It is no surprise that completeness implies
efficiency - in relation to the problem specification, and that incompleteness,
in the form, for example, of inadequately-specified contracts, is a threat to
efficiency, which, however, can only be assessed at a point of time.
Now there are opportunity costs in economic theorizing, as in all choices. The assumption of integral space which makes general equilibrium analysts possible also excludes the prospect of analysing a path to equilibrium. As George Richardson (1960, p.57) warned us forty years ago, “[a] general profit opportunity, which is both known to everyone, and
5
equally capable of being exploited by everyone, is, in an
important sense, a profit opportunity for no one in particular. A carefull reading of
Richardson’s argument will show that he was sensitive to the deep foundations
of this difficulty; as he was later to comment he “knew enough economics and
enough physics to know the difference (Richardson 1998, p. xii). In a fully-connected world, the possible
ramifications of any action cannot be calculated; because any or every element is
liable to change in response, nothing can be relied on. At the level of the individual, rational
choice is only possible in such a world if everyone else is already committed
to their choices. Thus the standard
practice of explaining rational choice on the assumption that everyone else is
already in equilibrium is no innocuous simplification; it is the only assumption
on which this analysis is valid. As Alan
Coddington (1975, p. 154) pointed out, there can be
at most one omniscient person; presumably that person should be appointed as
central planner.
For a fully-connected system, the only alternative to omniscient
central planning is prereconciled choice, which is
isomorphic to it. That, of course, is
why simultaneity is essential to proofs of equilibria,
and this is what the fixed-point theorem provides. If markets are to be invoked as a possible means
of reaching a fixed point, their operations must be shunted off into an unanalysable realm in which neither production nor the
physical exchange of commodities is permitted, because any non-equilibrium
action changes the initial conditions on which the calculation of that
equilibrium depends. Simultaneity is
also necessary, though not always sufficient, for standard game-theoretic
analysis, typically in the form of Nash equilibria (which
as a complete and coherent set of best responses to best actions is by definition
fully-connected). Sequences must be precisely,
if contingently, co-ordinated in advance, and based on
knowledge which is already complete. It follows, as a trivial consequence, that this
analytical system excludes any notion of development “from within”. Schumpeter was quite right.
A conceptual switch from integral to non-integral space is
a switch from fully-connected to partially-connected systems. In both conceptions connections matter, but in
the former connections are ubiquitous and therefore require no explicit
attention. In the latter, however, they
are both an essential component of analysis and problematic. The human mind is a connected system, but though
the connections may be very extensive, they can be only a very small proportion
of the connections that exist in the environment - especially when that environment
includes many other minds. Formal organisations and social groups may also be highly
connected, but their connections will also be meagre
in relation to their environment. Many
externalities will necessarily be ignored, and also many internalities,
or detailed structures which may in some circumstances be extremely important. The gap between the set of mental or organisational connections and the phenomena with which
individuals or organisations are trying to cope is
filled with uncertainty and the possibility of error - but also the possibility
of discovery or the creation of novelty.
All interesting problems lie in this gap. A wide range of heterodox economic inquiries postulate, though not always explicitly, incomplete connections which provide their various foci of interest. For example, Kirzner’s (1973) entrepreneur is alert to profit opportunities that are created by the failure of others to make connections between
6
markets, Keynsian unemployment is
made possible by the absence of any credible connection between present
investment and future demand, and Simon explains how problems are decomposed to
keep connections manageable and decision premises are developed in order to
simplify and co-ordinate decision making. Even property-right explanations of firms rely
on a very specific exceptions in the form of
information asymmetry, to the completeness of connections which is then
remedied by an adjustment which is presumed to leave untouched the standard
analysis of production and exchange.
In the broadest sense all these theorists investigate the
relationship between structure, conduct, and performance (which indeed is a research
strategy followed in different ways in many disciplines), but with a much
deeper concern for structure than was common in old-style industrial organisation theory, in which the notion of market
structure was rarely extended to include any reference to the institutions which
guided the operations of particular market, and did not, as Coase ([1972]1988,
p.57) commented, provide any explanation of the ways in which economic
activities were divided up between firms. What they also have in common is that outcomes
all turn on the kind, quality and distribution of knowledge, which is itself a structure
of connections; indeed, as Smith saw, knowledge (strictly one should say
knowledge claims) are created by the invention of connecting principles, and we
may now a days think of these connections as having a physical representation within
the brain. The growth
of knowledge, and the possibility of innovation, depend on the
incompleteness of present connections. To
put the same point in the language of George Shackle, it is the pervasiveness
of uncertainty that provides scope for imagination and makes possible the joy
of discovery.
The basic facts of human cognition are that our brains
have the capacity to establish an extremely large number of possible networks
of connections, but can actually establish only a small fraction of this
potential. As a consequence, the total number
of connections and therefore the total amount of knowledge and skills, within a
community can be greatly increased if the members of that community act in ways
which lead them to make different connections. That is why Smith was right to make the
division of labour an accelerator of scientific
knowledge and the foundation principle of economic growth, and why Marshall was
right to emphasise the role of organization, of
various kinds, in the development and use of knowledge. Differentiation between individual
entrepreneurs or between firms (sometimes labelled as
Schumpeter I and Schumpeter II) then provide the basis for distinctive
innovations and thus the foundation of the positive case for competition - and,
as Schumpeter (1943) declared, against perfect competition. An important corollary, which is not
considered in this paper, is that they also provide the basis for distinctive
pathologies, and thus the foundation of the defensive case for competition.
Why, then, in Schumpeter’s account, are routines essential to entrepreneurial processes? The routines that matter in this account are those of the non-entrepreneurs, because these sustain the circular flow of economic activity and thus provide the assurance of predictable prices and quantities which allow the entrepreneur to calculate that the
7
resources needed for innovation will be available at a price
that will ensure a profit, given the prices and characteristics of the products
which are to be displaced (Schumpeter 1934, p. 141). If the innovation is in the institutions of marketing
or organisational structure and practice, then the
established routines similarly permit a reliable evaluation of the advantages
of the new system. Why it is important
that prices should be sufficiently static is that, because of cognitive
limitations (or missing connections) the entrepreneur cannot hope to understand
the workings of the economic system that generates these prices and relies on
their stability to give him confidence in his calculations. His own cognitive powers will be fully
employed in creating the productive, marketing and administrative systems
(Chandler 1990) that are needed to realise his
vision.
However, the effect of a major innovation is to disrupt
these routine; by introducing novel connections to existing businesses, through
competition from directions or of a kind that had never been contemplated; understanding
what has happened, let alone finding a new pattern of new routines appropriate
to the changed circumstances, is a formidable challenge to most people
(Schumpeter 1934, pp.81-6). But it is
not only those who depend on routines who are affected. The flow of entrepreneurial ideas is
continuous (though the volume may vary); but the introduction of these ideas
depends on the calculation of their advantage, which requires a stable environment.
Not only do entrepreneurs not bear financial
risks (Schumpeter 1934, p. 137) which are left to the capitalists (though an
entrepreneur may choose to be a capitalist as well, or a capitalist might
conceive an entrepreneurial vision, and invest his own funds in it); they do
not take risks in launching their projects. The practice of entrepreneurship is therefore
suspended until recession has run its course, and a new set of routines has
been established (Schumpeter 1934, pp. 235-6). Thus Schumpeterian innovation must be seen as
a process which replaces a very large set of interconnected routines with
another set. (How we might decide whether
the new set is better is a question I will make no attempt to answer in this
paper.) We may here see a justification
for taking routines as the unit of analysts; but we should remember that in
Schumpeter’s theory the essential importance of this stabilisation
of routines is that it makes possible the next major innovation.
Now there is a valid underlying logic to this insistence on
the prevalence of routines in the decision environment, which derives from the
confrontation between complexity and human cognitive limitations. Reasoned assessment - to say nothing of rational
choice - is impossible unless one can take a great deal for granted; and the
larger the number of changes that are incorporated in the project the smaller
the number of changes that can be seriously considered outside it. Businessmen’s appeals for a stable environment
maybe overdone, and sometimes exceed what any government or any social system
can provide, short of the suppression of all change; but without substantial
assumptions of environmental stability, purposeful action is impossible.
Nevertheless, the contrast between entrepreneurial creativity and external routines, though rhetorically effective, and justifiable in those term; is overdone; for there are typically routines within the entrepreneurial project also. This is concealed in Schumpeter’s original presentation because of his desire to emphasise - and justifiably
8
emphasise - that major innovations cannot possibly be
produced by any identifiable procedure from what already exists (this is
Knight’s (1921) definition of entrepreneurship, which relies on incompletable connections) and, in particular, that the
economic analysis of co-ordination, in which all connections are already in
place, has no direct relevance to the explanation of innovation, which depends on
the creation of new connections. Schumpeter’s
identification of the typical innovator as an outsider epitomises
this thesis with striking rhetorical power. However, if we ask what is connected, the
answer very often is a set of existing routines. This can be inferred both from Schumpeter’s
list of types of innovations, and from his discussion of what does not constitute
innovation, notably invention.
As many readers will be aware, the theme of innovative
discontinuity was also the core of Thomas Kuhn’s (1962; 1970) theory of scientific
revolution, and here too discontinuity was placed in a relationship of complementary
antagonism to the routines of normal science. There are important differences, notably in Kuhn’s
identification of an accumulation of failures of routine, or ‘normal science’
as the incitement to search; but the process of paradigm creation is no less
mysterious in Kuhn’s theory than in Schumpeter’s. Now Kuhn’s explanation of the development of science
through a succession of paradigms, linked by incremental changes which
eventually produce an unacceptable accumulation of anomalies, at first sight
very similar to Smiths; but Smith, unlike Kuhn, sets out to explain the transition,
which he does by examining the ways in which the successful creators of new
paradigms frame their search and the elements which are carried over from one
system to another, typically being modified, and their significance sometimes
being transformed, in the process. Instead
of ‘paradigm’ Smith refers to ‘connecting principles’ which he insists are
principles of cognition rather than ‘the real chains which Nature makes use of to
bind together her several operations (Smith 1980, p. 105), and here is the clue,
for principles are less constricting than routines; they supply categories for
classification, premises for argument rules of procedure and criteria for
choice, while leaving scope for imaginative conjectures. Neither the content nor the success of these
procedures can be predicted - knowledge cannot be attained before its time -
but they may often be readily understood in retrospect.
The difficulty of agreeing on a definition of routines is clearly displayed in the discussion reported by Cohen et al (1996) not least in describing their topic as “[r]outines and other recurring action patterns of organizations”. Among the questions discussed is whether the term ‘routine’ should be applied to a regularly recurring sequence of actions typically in response to a regularly recurring cue, or to single actions whether or not such actions are regularly combined with a particular set of other actions in a standard way. My own view is that both conceptions are needed for different purposes. The second is particularly useful in thinking about the innovation process, because the rearrangement of elementary routines maybe guided by rules. I have noted a tendency for authors to slide between ‘rules’ and ‘routines’ applying both, for example, to institutions; but, although Marshall’s principle of continuity applies here as to most other attempts to define
9
mutually
exclusive categories; it is nevertheless useful to think of routines as fully-specified
progammes (which may allow for contingent actions as
long as the contingencies and the actions are precisely defined) and rules as
devices for limiting the range of actions, either by exclusion (‘We are not in
that business’) or by endorsement (‘expectations should always be assumed to be
rational’). In any situation requiring a
decision, they indicate the sort of things that should not be considered or the
sort of things that should. Thus they
simplify the ex-ante selection of a problem-definition and the ex-post
selection from the options that emerge from this problem definition, or in
other words they supply the procedural framework for procedural rationality. In any complex decision process, many of the
detailed steps may be committed to routines, tacit or explicitly formal; the selection
of routines is guided by rules.
Smith’s (1976a) Theory of Moral Sentiments sets out
to explain how a particular category of rules influences human behaviour, not only when interacting with others but in
private; and the prevalent rule among the more orthodox new institutional
economists that institutions should be explained solely as devices for co-ordinating interactions seems to me an unnecessary obstacle
to understanding. As Keynes (1937)
pointed out, when we don’t know what to do we often look to others for some sort
of rule which might work for us and in general borrowing rules from other
people is a highly effective (though sometimes disastrous) means of economising on the scarce resource of cognition by
exploiting the division of labour. In a recent article, Ekkehard
Schlicht (2000) has reminded us of the importance of
aesthetic criteria in choosing both our actions and our theories, and Smith was
certainly aware of this throughout his work. To cite only his History of Astronomy, we
may note Copernicus’s wish to replace the disorder into which the Ptolemaic
system had degenerated with “a new system that these, the noblest works of
nature might no longer appear devoid of that harmony and proportion which discover
themselves in her meanest productions” (Smith 1980, p. 71), Kepler’s
choice of the ellipse because it was the most perfect of shapes after the
circle, which clearly would not fit the evidence (Smith 1980, pp. 86-7) and the
aesthetic appeal of Newton’s unification of celestial and terrestrial
phenomena. In his Lectures On Rhetoric, Smith recommended the ‘Newtonian method’ of
deriving all explanations from a central principle as the best way to give an
account of a system, because it “is vastly more ingenious and engaging” (Smith 1983,
p. 146).
To make sense of innovation processes, it will often be helpful to switch the balance of attention from the contrast between routines and origination to the intermediate range of rule; premise; and criteria, while simultaneously taking a very generous view of the factors which may appear in these rules, premise; and criteria. One consequence of doing so is to reduce the apparent contrast between the inexplicable visions of the outsider in Schumpeter’s earlier work and his later account of the large organisation which apparently delivers innovation to order by following what, at a casual glance, look very like routines (Schumpeter 1943); for though research departments cannot meet innovative targets simply by following routines, nevertheless research sequences and research assessments may make extensive use of routines, guided by rules, premises and criteria which develop as members of each research organisation find their own ways of construing their experiences. Poppler’s logic of scientific discovery is that new ideas,
10
though conjectural, have implications, and that these
implications may be testable; indeed, that ideas should be testable is a fundamental
principle of scientific research. Much
of the work of a research department dedicated to commercial success may be
understood as following a set of procedures, often incorporating mini-routines, that are inspired by this logic. But the task of delivering ‘what is required’
is not as straightforward as Schumpeter (1943, p. 132) seems to suggest. These procedures may generate novel problems which
may inspire fresh ideas and the end-product of innovative processes does not often
correspond at all precisely to the original intentions. Indeed, although research departments may make
great efforts to anticipate the conditions of use, they are unlikely to be completely
successful, because of the different ways of thinking which result from the division
of labour, and so it is likely to be a mistake, for
both practitioners and analysts, to exclude diffusion from the process of innovation.
In a recent paper, Paul Nightingale (2000) investigates
the contemporary process of pharmacological research. Although many research targets are very obvious
in terms of the desired effects, it is not possible to derive from these
effects a specification of the product that will achieve that target; thus the
standard rational choice model, which relies on the logic of consequences,
cannot be used. It is necessary instead
to rely on what James March has called the logic of appropriateness, the basic
principle of which was stated by Frank Knight (1921, p. 206). “It is clear that, in order to live
intelligently in our world... we must use the principle that things similar in some
respects will behave similarly in certain other respects even when they are
very different in still other respects”. This principle applies even though we do not know
which of the similarities are decisive for behaviour or
why the differences don’t matter. There is
an obvious corollary: we also assume that things different in some respects will
behave differently in certain other respects even though they are similar in still
other respects, without knowing which differences are decisive and why the
similarities are irrelevant. Of course,
these rules sometimes break down, and certain phenomena,
or certain actions are transferred from one category to the other as a result
of experience. The choice of candidate
molecules for testing is based on definitions of similarity that have been
imposed on past evidence, and these definitions may vary somewhat between
companies, or between their leading scientists. The rules are not very prescriptive – except,
crucially, in relation to the vast numbers of molecules which might be
investigated, and a long sequence of testing is necessary in order to reject
all those that the rule allowed into this procedure. Thus the rule is not a routine; but the
testing has become highly routinised, and the
sequence of tests is guided by rules which are derived from scientific
understanding.
Though Schumpeter suggested that innovation could be managed, he maintained his distinction between innovation and the ongoing management of a business. Smith, though recognising the innovative role of ‘philosophers’ included this among the consequences of the division of labour, together with the improvements produced by workmen and specialist machine makers, and Marshall (1920) identified the principal cause of progress as the ‘tendency to variation’ that resulted from the experiments which were based on the particular experiences and temperaments of ordinary business people. That this progress
11
included changes in organisation its
made explicit in his definition of increasing return (Marshall l920, p.318),
and the contrast between increasing return as a process of continuous change
and the standard concept of equilibrium was emphasised
by Young (1928). Penrose (1959, p. 10)
also sharply distinguished her theory of growth from the equilibrium models of price
theory, and linked it with Schumpeter’s vision, though observing that “[t]he
Schumpeterian “entrepreneur” though more colourful
and identifiable, is too dramatic a person for our purposes” (Penrose 959, p.
36n).
Penrosian firms develop
capabilities, including both productive and managerial routine; and rules for
applying them, in the course of their business; but, unlike the inputs of
standard production functions these capabilities are not automatically connected
to a prescribed set of productive services.
Thus new connecting principles may be created by entrepreneurial
conjecture to generate new productive opportunities; like larger-scale Schumpeterian
visions they are images in the entrepreneurs mind (Penrose 1959, p. 5). These productive opportunities rest on
developed internal routines (and, no doubt, on external routines, though Penrose
does not investigate the firm’s connection with its environment); their
exploitation necessarily requires much non-routine activity, which crowds out other
possibilities (Penrose takes the boundedness of cognition
for granted), and so, as in Schumpeter’s theory, but at the level of the firm
instead of the economy, the resumption of innovation requires the establishment
of a new set of routines. Stability is a
pre-condition of innovation.
We began with Schumpeter’s dichotomy between the ones of
co-ordination and theories of innovation, and ended with Penrose’s endorsement
of this dichotomy. But neither Smith nor
Marshall thought of economic theory in this way; for both of them; what had to
be co-ordinated was a process of continuous change. Theoretical development since the time of
Smith left Marshall much more conscious of the theoretical difficulties in this
concept; and Marshal own attempts at compromise were not so much rejected as
incomprehensible according to the rules of
formal theorising. But whereas in Schumpeter’s scheme periods of innovation
and of co-ordination maybe treated as temporally distinct, in Penrose’s theory
it is precisely the activity of resource allocation that generates change. If resource allocation, the focus of formal
theory, is part of the process of economic development, is there any place for
concepts of equilibrium and optimisation? Is there any sense in trying to appraise
efficiency at a point of time? We know what
Schumpeter (l943, p. 83) thought.
A system - any system, economic or other - that at every
given point of time fully utilizes its possibilities to the best advantage may
yet in the long run be inferior to a system that does so at no given point of
time, because the latter’s failure to do so maybe a condition for the level or
speed of long-run performance.
12
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The Competitiveness of Nations
in a Global Knowledge-Based Economy
October 200
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