The Competitiveness of Nations in a Global Knowledge-Based Economy
Ashish Arora and Alfonso
Gamardella
Complimentarity and
External Linkages: The Strategies of the Large Firms in
Biotechnology
Journal of Industrial Economics 38 (4)
June 1990, 361-379
(extract)
Content
II. The Strategies of External Linkages of the
III. The Model (not
included)
IV. The Empirical Results (not
included) |
Abstract
In biotechnology, large firms enter into different kinds of linkages with universities and small/medium sized research-intensive firms. We test the hypothesis that the strategies of external linkage of’ the large firms with other parties are complementary to one another. We show that if any two strategies arc complimentary (i.e. undertaking more of one strategy raises the marginal value of the other) then they are positively correlated. Using data for a sample large US, European and: Japanese chemical and pharmaceutical producers we find that the strategies above are positively correlated even after controlling for firm-specific characteristics.
Technological advances
based on genetic engineering have profoundly affected the scientific and
technological basis of the chemical, and in particular, :the pharmaceutical
‘industry. “Biotechnology could
potentially affect any current industrial biological process or any process in
which a biological catalyst could replace a chemical one” (OTA [1984] page 5).
New biotechnology products
include new drugs, specialty chemicals, animal and plant agricultural
products.
At present, innovations in biotechnology depend upon the contribution of three types of agents the universities, small/medium sized research-intensive firms or .the so-called New Biotechnology Firms: (NBFs),: and the large “established” chemical and pharmaceutical corporations. Universities, NBFs, and large companies are endowed with complementary assets to generate, develop and commercialize new: biotechnology products [1]. Thus, there are wide ranging opportunities for collaboration among them. Indeed, one does observe systematic linkages among universities, NBFs, and large corporations.
This paper analyzes the
external linkages of the large firms in biotechnology. We identify four types of linkages:
agreements with other firms,
1. See Teece [1986] for a
comprehensive discussion of the role of ‘complementary’ assets in
innovation.
361
research agreements with
universities, investments in the capital stock of NBFs, and acquisitions of
NBFs. Each type of linkage targets
a particu1ar set of resources specific to the universities and the NBFs. We then suggest that, from the point of
view of the large firms, the four types of linkage above are complementary
strategies. We; test this
hypothesis, and find that it is not falsified by the
data.
In this paper, we do not
model the strategies of the NBFs. Many NBFs are founded just to exploit a
particular discovery. Apart from a
few cases, they do not seem to have major long-run strategic objectives. [2]
Recently, it has even been
suggested that many NBFs are founded with the specific intent of later on being
sold to large corporations. [3] To some extent, their behavior can
be taken as given.
We think that our paper can
be viewed as part of a broader research program dealing with the changing nature
of the organizational structures responsible for the development of new
technologies in recent years. Up to
the early 1970s, most technological innovations introduced by the large firms
resulted primarily, from systematic in-house R&D investments. [4] However, in the past two decades,
in many sectors large firms appear to be unable to internalize all the resources
necessary to produce and commercialize new technologies. The increasing complexity and
multi-disciplinarity of resources required for innovation, and of the stock of
knowledge itself; tend to make .technological innovations the outcome of
interactions and cooperation among fundamentally autonomous organizations
commanding complementary resources. [5] As a result, it is increasingly
difficult to identify the innovator with a particular organization. Imai [1980], Vaccà [1986], and Imai
[1988], inter alia, have suggested that the locus of innovation could
well be a “network” of various types of organizations. While the empirical results of our paper
hold only for biotechnology, we think that they raise interesting questions
about whether biotechnology is an isolated case or, perhaps, an extreme case of
a more general phenomenon.
This paper is organized: as
follows. Section II focuses upon
the four strategies of external linkage of the large firms in
biotechnology. It examines the
specific set of tangible and/or intangible resources that each strategy brings
to the large firm, and discusses the ensuing complementarities. Section III develops an analytical model
to serve as a more formal and rigorous framework for the empirical exercise in
section IV. Section V concludes the
paper. Appendix 1 describes the
data set.
2. See for instance Kenney
[1986] and Cheanais [1988].
3. See The Wall Street
Journal(1989].
362
II. The Strategies of
External Linkages of the Large Firms in
Biotechnology
Science plays an important
role in biotechnology. Historically, biotechnology originated
from fundamental scientific breakthroughs in the 60s, and especially in the 70s
[6]. Moreover, in
biotechnology the distance between scientific advances and their commercial
application is relatively short. In
many cases, a new scientific discovery is almost a new product.
[7
Following the seminal works
of Nelson [1959] and Arrow [1962], it is widely accepted that there are serious
problems of appropriability in the production of scientific knowledge. [8]
In view of this and the
importance of science in biotechnology, the large firms rely extensively upon
the services of the university based scientific
community
The NBFs are small-medium
sized companies whose major asset consists of knowledge capital in biotechnology.
[9] They have skills and
know-how in applied laboratory research. The typical output of their activities is
a new protein, obtained from genetically engineered organisms. The synthesis of a new protein, however,
whilst an important step in the development of new drugs or new chemical
products, does not exhaust the entire innovation cycle. Engineering know-how is required to scale
up from the laboratory bench to manufacturing, and to control the
industrial-scale processes. [10] In pharmaceuticals, which covers the
largest fraction of the present applications in biotechnology, a fundamental
asset of the innovation cycle is familiarity with clinical testing procedures,
as well as with the regulatory process. Finally, commercialization structures are
vital in successfully bringing a new product to the
market.
6. The initial
breakthroughs in biotechnology date back to the discovery of the double-helix
structure of DNA in 1956. Important: scientific discoveries during
the 70s include the new techniques of recombinant-DNA (r-DNA) and cell fusion
(monoclonal antibodies). See, for instance, 0TA [1984], Daly [1985], Olson
[1986], and Pisano et al. [1988].
8. The literature on the
notion of appropriability and related issues is voluminous. For a comprehensive survey, see Dosi
(1988).
9. See OTA [1984]; Kenney
[1986];Pisano et al [1988].
10. “The ability to scale
up and purify a product is often: the key factor in a competitive R&D race
with another company. Many
companies have chosen to keep this type of bio-engineering knowledge secret...
Such...knowledge can take several years to acquire from start up…” Daly [1985], page
42.
363
These assets are not
typically part of the resources and knowledge base of the NBFs. They are instead part of the tangible and
intangible capital of the large firms. Moreover, the large firms have financial
capabilities which are not available within the NBFs. Thus cooperations and other relations
between NBFs and large firms are often critical to successfully complete the
development and commercialization of new biotech products. [11
Following the previous
literature in this field [12] one can identify four types of external
Inks set up by the large chemical and pharmaceutical producers with other agents
in biotechnology: (i) research and/or joint development agreements with other
firms, (ii) research agreements with universities, (iii) investments in the
capital stock of NBFs (minority participations); (iv) acquisitions of NBFs.
To a large extent, each of these
four strategies targets a particular objective of large firms. Each strategy enables the firm to gain
access to a specific set of tangible and/or intangible resources necessary for
the development of innovations in biotechnology
Most agreements signed by
large chemical and pharmaceutical producers with other companies, usually with
NBFs, tend to be product-specific. They focus on rather “downstream”
activities of the innovation cycle [13] They are aimed at developing and
commercializing a particular discovery of the NBF, (e.g. the synthesis of a new
enzyme or hormone or growth factor) in the areas of specialty chemicals,
agricultural biotechnology, and, above all, pharmaceuticals. [14
The agreements with
universities tend to focus on more basic research objectives Large firms finance research activities
performed by academic laboratories to acquire, by interacting with the
university scientists, some familiarity, with the basic knowledge in this field.
Moreover, the relations with a
university laboratory often provide the large firms with a first option on the
license of any new discovery made: out by that research center.
[15
Minority participations in
the capital stock -of small biotech start-ups provide a means of monitoring the
internal research activities of the NBFs
11. See for example, OTA
[1984], Daly [l985],Kenney [1986], Arthur Young [1988], Chesnais
[1988], and Pisano et al [1988], ‘
12. See in particular OTA
[1984], Daly [1985], Kenney [1986], Roberts and Mizouchi [1988], and Pisano et al [1988].
13. In: biotechnology,
however, one also observes a few agreements between two large established
corporations. This is particularly
true of agreements between “large” American and Japanese firms. Major examples include Abbott-Dainippon,
Merck-Shionogy, Monsanto-Mitsubishi, Schering Plough-Suntory, Upjohn-Chugai
Pharmaceuticals [Bioscan,
1988]. These agreements
relate either to the supply of specialized equipment, or materials like cell
lines, or to marketing agreements in each others (national)
territories..
14. “Our approach...leans
towards outside research contracts while doing developmental work in-house...”.
(John Donaldson, Director of Bio-technology, Dow Chemicals. Quoted in Brown [1982], page 14. See also, Kenney [1986] chapter 2 and
especially page 31.
15. The agreements with
universities are also important sources of recruiting qualified scientists and
researchers, and they serve as a means, by which firms can engage the services
of top researchers while they continue to work in environments they find most
congenial. See Kenney
[1986].
364
The objective of the large
firm is to keep in touch and acquire some familiarity with the applied
laboratory research skills of the NBFs. By acquiring part of the capital stock of
an NBF, the large companies also hope to establish a ‘preferential” link with
the biotech company. This offers
the possibility of preempting rivals in the commercialization of any relevant
discovery made by the NBE.
Moreover, in keeping with the theoretical predictions of Williamson
[1985], we observe that in many cases large firms acquire part of the capital
stock of a biotechnology company, and also develop formal agreements with the
same company to; develop a particular product. Such investments may be useful in
averting problems of moral hazard, and serve as tokens of good faith.
[16
As far as acquisitions are
concerned, there seem to exist two different - and in part contrary -motives for
acquiring a small biotech company.
On the one hand, large companies that have substantial in-house
capabilities aim at acquiring NBFs specialized in particular areas of
biotechnology research. The NBFs
top specific lack of expertise in the general knowledge base of the large
companies. On the other hand, the
direct acquisition of a biotechnology firm represents a way of “catching-up”
when large firms are relatively late entrants in this business and have not yet
invested substantial funds in internal
biotechnology R&D. In
both cases, acquisitions add internal knowledge to the large firms, and they are
motivated by long run objectives of the large companies.
[17
These considerations
strongly suggest that each of the four types of external links targets a
separate goal of the large firms:
The agreements with
universities provide the large firms with access to basic scientific knowledge.
They are complementary to
agreements with other firms, which typically focus on more “downstream”
product-specific development activities. They are also synergistic with
acquisitions, as the latter aim at internalizing a whole body of laboratory
and/or product development capabilities of the small firms. Finally, they are complementary to
minority participations. To the
extent that the knowledge base of the NBFs
16. In 1986, for instance,
American Home Products bought 13.5% of the shares of California Biotechnology,
and in that same year the two companies entered in formal arrangements to
develop and commercialize products in the fields of cardiovascular drugs,
veterinary therapeutics, drug delivery systems. Other examples of this sort include the
cases of Abbott and Amgen, American Cyanamid and Cytogen, Johnson & Johnson
and Cytogen, Smithkline-Beckman and Amgem, Smithkline-Beckman and Synbiotics.
These are reported in Bioscan
[1988].
365
relates to applied
laboratory research and skills, monitoring the activities of the small firms is
complementary with the basic scientific knowledge of the universities. .
The synergy between
agreements with universities and minority participations deserves some further
comments. Both strategies aim at
acquiring fami1iarity with the activities and knowledge base of; respectively,
the universities and the NBFs. One
could argue that universities and NBFs provide the large firms with access to
partially overlapping sets of resources. For one, NBFs do perform some basic
research. [18] Moreover,
as many NBFs are direct spin-offs of the university system, the university
scientists bring with them basic scientific knowledge. Thus, from the perspective of the large
firms, monitoring the activities of the NBFs and setting up agreements with the
universities target activities with some degree of over1ap. In addition, both strategies aim at
establishing a preferential link with the other party to exploit important
discoveries of the university or the NBF.
Yet, it is not unreasonable
to think that the more one leans towards the basic end of the scientific
research spectrum, the better do universities provide access to basic knowledge
that is not available within the NBFs. On the other hand, the closer one gets to
applied research with specific product orientation, the better do NBFs provide
access to resources that are not available within the universities. We believe that the non-overlapping
portions of the resources commanded by the two agents are important enough to
make minority participations in NBFs and agreements with universities
complementary to one another.
Acquisitions of NBFs are
complementary to agreements with other firms. The internalization of an entire body of
laboratory and applied research knowledge is complementary to the set up of
cooperative ventures to develop a specific new product. Similarly, with regard to minority
participations, the addition of internal knowledge to the in-house capabilities
of the large firms is complementary to the goal of establishing preferential
links with other NBFs to possibly exploit important breakthroughs in the initial
stages of the innovation
cycle. Moreover, acquisitions
reflect long term objectives of the large firms. By contrast, minority participations are
motivated by short horizon perspectives, and they enable the large firms to
remain “plugged in” in ways that acquisitions typically do not allow.
[19
Finally, monitoring the
activities and the general knowledge base of many
18. For instance, The
Economist [1988] reports that an NBF, Collaborative Research, recently
participated in a project aimed at producing a “map” of the human genome. By almost any standards, this must
qualify as a piece of fundamental research.
19. For example, autonomous
NBFs have better opportunities to interact with the universities on an informal
basis. Once the NBFs are acquired
by a large company, the universities may be less willing to have informal
contacts with what has now become a division of a large corporation. For one, the universities are likely to
be reluctant to provide a large company with access to their internal activities
unless the two parties enter into a “formal”
relation.
366
NBFs through minority
participation is complementary with joint product development agreements to
implement and commercialize a specific compound. Moreover, we have seen that the large
firms often acquire minority participations in an NBF, and set up formal
agreements to develop a particular product. It appears that minority participations
and agreements are complementary also because the preferential link between an
NBF and a large company, which: follows from the acquisition of minority stocks,
translates into a formal agreement once a specific new discovery needs to be
implemented and possibly commercialized.
[III.
The Model, pp. 367-370, not included]
367
[IV. The
Empirical Results, pp. 370-374, not included ]
This paper explores the
relations among the strategies of external linkage, of the large chemical and
pharmaceutical producers in the new biotechnology business. We find that agreements with other firms,
research agreements with universities, minority participations in New
Biotechnology Firms, and acquisitions of New Biotechnology Firms, are positively
correlated even after controlling for firm characteristics. We conclude that these strategies target
distinct and complementary sets of
resources, and therefore, are complementary to one
another.
Our analysis suggests that
in biotechnology the large firms are no longer the sole locus of innovative
activity. The locus of innovation
should be thought of as a “network” of inter-organizational relations. Biotechnology is probably an extreme case
of this tendency. Moreover, the
network-like structure of the organizations responsible for innovation, in
biotechnology may well be a temporary phenomenon arising from the relative
immaturity of the technological paradigm.
Yet, our findings raise the question whether in modern capitalist
economies the innovation process requires new and different organizational
arrangements in order to allow specialized complementary assets, controlled by
different types of agents, to be combined.
An interesting topic for further research is .to see whether (viz.,
to what extent and in what forms) other “high tech” sectors, e.g.
semiconductors or electrical machinery, also display similar organizational
patterns in the innovation process.
374